Aldi brings in a Fierce touch to its Beer Festival

Aberdonian beer brand rolls to Aldi stores

Aberdeen-based craft brewer Fierce Beer has launched a new collaboration series with other brewers across the UK as part of Aldi’s Scottish Beer Festival.

ALDI Scotland has kicked off its Summer Beer Festival with the addition of six exclusive Scottish beers to its line-up from Aberdeen-based Fierce Beer.

Brewed exclusively for Aldi Scotland, the Fierce & Friends beer range offers consumers the chance to enjoy some unique brews as part of the discounter’s festival as Fierce teams up with six craft brewers from across the UK. The range will be available across all 105 of Scotland’s Aldi stores from 27 June.

The line-up includes collaborations with six craft breweries including a Session Pale Ale in collaboration with William Bros from Alloa; a Belgian Witbier with highland brewers Cromarty Brewing Co; an American IPA made alongside Midlothian’s Stewart Brewing a Guava Sour from Brew York, a Double IPA with Northern Monk; and finally a German Chocolate Cake Stout with Neon Raptor Brewing Co.

All six of the brews have been made at Fierce’s Aberdeen-based brewery, including the three in collaboration with breweries from south of the border.

Craig Cargill, sales manager of Fierce Beer, said: “It’s been incredible to build on the success of the past few Beer Festivals and bring together a brand new range of beers that have been curated, designed and brewed alongside some of our best friends in the industry.

“This entire project has been testament to the support Aldi and their customers have given us over the years, so we’re really excited to share these beers with everyone.”

Graham Nicolson, regional managing director at Aldi Scotland, said: ‘Our Scottish Beer Festival is always a huge hit with customers and this summer’s festival is set to be no exception, with six fantastic new brews from Fierce & Friends.

“I’m proud of the strong partnership we’ve built with Fierce Beer over the years and looking back on when we first championed them in our annual Scottish Beer Festival eight years ago, this year’s collaboration feels like a celebration of our relationship and their growing success.”