Fusion power drives sales


DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse field sales at Walkers and Doritos brand owner PepsiCo.
“Busy shoppers are looking for convenient solutions, so by creating engaging displays that match shopper missions, retailers can make customers’ lives easier, while simultaneously driving linked purchases and increased basket spend,” he said.
One of Walkers latest launches is designed to tick all the boxes for a typical family night in. Walkers Mixups offer a selection of different flavours and textures all mixed together in one bag. The range comes in three product styles – snacks, popcorn and crisps.
Popcorn has been leading sales growth in the wider snacks market in recent times and popcorn specialist Butterkist reckons its latest launches provide ideal big-night-in snacks.
“Butterkist Discoveries has been developed to meet consumer demand for more adventurous flavour fusions,” said Anjna Mistry, senior brand manager at Butterkist.
Hickory BBQ Pulled Pork (80g, RRP £1.49) and Sweet Chilli & Zesty Lime (80g, RRP £1.49) join Salted Caramel (160g, RRP £1.49).