Recession proof treats
TAKE-Home ice cream boomed under lockdown restrictions, with sales up 30% for the year to 3 October 2020, but how might the category fare as the cost-of-living crisis tightens purse strings?
Colourful campaign promotes Africa
Accolade Wines is spending big on its Kumala wine brand .
Rocking new formula
Britvic has reformulated the entire Rockstar core range in anticipation of new HFSS rules scheduled to come into force in England this autumn.
Viking look for whisky
SINGLE malt whisky brand Highland Park has a new look which highlights the whisky’s Orcadian provenance.
The new pack includes a wider bottle, metallic label...
Magnum toasts deal with Co-op
Scotch whisky cream liqueur brand Magnum has secured a new deal with Co-op to supply the drink over 30 stores across the country.
Red Bull opens on flavour in Winter Edition
Red Bull has some summer love for the launch of its new The Winter Edition with tips on how to signpost the energy drinks range across stores.
Singularly moving up
CHILLED single-serve is the fastest-growing sub-category in juice and juice drinks. That’s the word from Refresco Gerber, which says the singles are up 5.6%...
Brands battle a cereal slowdown
Cereal is the UK’s most popular breakfast food, but after a slump in sales, the fight is on to build a healthy image for the...
Facelift for Dutch lager
AMSTEL has unveiled a new packaging design that’s been introduced as part of an increased overall investment in the brand.
Coconut adds to exotic range
JUICE brand Sunpride has added five new flavours to its range including a new coconut water and relaunched its mango and tropical varieties.
For the lads
Encouraging more men to drink wine could grow the category by £76m according to Treasury Wine Estates and it has released a range of...
Making sales a clean sweep
Household cleaning holds a year round potential for retailers’ sales.
Out of this world
In a bid to convey the message that Kronenbourg is ‘Le Taste Supreme of the entire universe’, the French lager brand is sending Eric Cantona into space .
Old Bru’s new can
A new, smaller packaging format for Irn-Bru 1901 is set to launch this month.
Maltesers ad is choc full of fun
The digital-only marketing push consists of a series of four adverts that show people buying Maltesers Truffles as a gift, before realising they are too tasty to give away
Amazon Top Up added to PayPoint’s digital voucher range
PAYPOINT has added Amazon Top Up to its range of digital vouchers. Customers are now able to purchase a voucher in cash to top...
