Facelift for Dutch lager


AMSTEL has unveiled a new packaging design that’s been introduced as part of an increased overall investment in the brand.

The revamped pack includes a new modernised logo which Heineken, the brewer behind Amstel, reckons will give the brand a more premium look and feel.

Further support for Amstel includes a £7m media spend which will see the Dutch lager appear across TV, cinema and social media channels.