Scrumptious prize
Rugby fans could find themselves pitch side for one of the biggest rivalries in sport, thanks to a new on-pack promotion from Tennent’s Lager
Steady as she grows
SHORTBREAD is a reliably steady product, it’s never been greatly in fashion, but it’s never out of fashion either, says Jim Walker, joint managing...
Snack packs ready to go
BURTON’S Biscuit Company has launched a range of single-serve packs and the company’s first ever app.
The new range includes a 30g Maryland Gooeys twin...
Galaxy goes vegan
Vegan Galax is available now in smooth orange, caramel and sea salt, and caramelised hazelnut varieties
Dairy does a double
GRAHAM’S The Family Dairy has launched a new pouch range for Scandinavian-styled cultured dairy product – skyr.
Sweet prize celebration
TO celebrate 25 years of Starmix, Haribo has introduced its biggest ever on-pack promotion.
Klopp’s got the hops
ERDINGER Weissbräu has signed Liverpool FC manager Jürgen Klopp as brand ambassador for the Bavarian brewery
Five brands benefit from NPD
Imperial Tobacco has rolled out new variants across five of its brands, in a bid to help retailers retain menthol customers post-menthol ban
Protein at heart of campaign
GETTING fit with Weetabix is at the heart of two new digital-only adverts for the brand’s Protein portfolio
Flavoured milk is flying in Scotland
Flavoured milk is big business in Scotland, with the category now worth £36 million and growing at 9% year on year – according to IRI data for the 52 weeks to 12 June.
Caffeine kick for c-store baskets
For many shoppers, breakfast isn’t breakfast without a cup of coffee and that caffeine injection can be just the ticket whether working from home or commuting
Bessie back on telly
Aunt Bessie’s is back on TV screens as part of a £3.1 million marketing investment in the brand.
Legendary venue on the bottle
Manchester Gin has launched a new limited-edition label which pays homage to one of the city’s cultural institutions
Low-calorie countlines
Portion control is at the heart of the latest launch from Mars Wrigley UK, with the firm rolling out a new 100kcal range
Beer is racing ahead
A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Scoring with NPD
WEETABIX has launched a new cereal range – Weetabix Melts.
