A DOCUMENTARY series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign.
The documentary series will be broadcast worldwide this month and is expected to reach 300 million consumers. Kestrel’s accompanying campaign aims to showcase the lager brand’s transformation and will be supported by a 40-second TV commercial entitled Brewed for the Bold. Further activity will include advertising across print, social, digital, PR and e-commerce channels.
Kestrel Beer is also targeting a sales and marketing push further afield in the US, China, India, Australia and South Korea.