Protein at heart of campaign


GETTING fit with Weetabix is at the heart of two new digital-only adverts for the brand’s Protein portfolio.

The two ads have been running across YouTube and Facebook, and feature climbers and swimmers enjoying Weetabix Protein.

Weetabix Protein’s digital ads form part of an ongoing £11m marketing push for the brand.

Anna Cheatley, brand manager for Weetabix Protein said the new campaign, “aims to reach protein seekers and make them aware of our entire portfolio, including cereals and drinks, to encourage them to start their active day with Weetabix Protein at breakfast.”