Snack packs ready to go

Left and right, Brands including Cadbury Fingers Minis, Marylands Bitesize and Lees Snowballs and Teacakes are being marketed as affordable treats to eat on the go. Centre, The new Jacob’s Crackers tin.

BURTON’S Biscuit Company has launched a range of single-serve packs and the company’s first ever app.

The new range includes a 30g Maryland Gooeys twin snack-pack and a 40g bag of bite-sized Maryland Choc Chip Cookies, both available as 39p PMPs and plain packs (RRP 45p). There’s also a 40g pack of Cadbury Fingers Minis with an RRP of 45p.
Aimed at independent and convenience retailers, Burton’s new Snacks to Go app provides the full snacks-to-go product catalogue, retailer testimonials, category management advice and the option to acquire in-store POS, among its features.
• Bert Croll, sales director at Lees of Scotland, has seen “a definite trend towards snacking” in the category.
“In the last year, small, snack-able cakes like Lees Teacakes and Snowballs have overtaken large cakes in terms of market share,” he said.
The company says sales have increased 20% in the last year and it’s targeting further growth with the recent launch of the new Lees Jaffa Teacake.
• United Biscuits has introduced more lines for gifting and for sharing in the home at Christmas.
New for the festive season are Jacob’s Christmas Crackers, Jacob’s Cracker Selection and the new Jacob’s Tin, which the firm says offers consumers an opportunity for use beyond Christmas and into the New Year.
The company has also launched McVitie’s Faves, a new range of cake bars, which it suggests will help retailers make the most of Christmas sales.