Health drives reformulation
CCEP continues its cull of sugar
Some magic confectionery
Jelly Belly Candy Company has cast a spell on the confectionery category with a redesigned and expanded range of Harry Potter products
Scrummy festive campaign
Hastings will provide the voiceover for Magnum’s first major TV advert ‘Where Two Forces Meet'
Bar back for good
Cadbury's newest product release involves one of its oldest brands: Cadbury Bournville Orange
Easy but cheesy
Soft cheese brand Philadelphia has released a new adult snacking range, supported by above the line advertising and in-store activities .
Embassy changes price point
Imperial Tobacco has repositioned its Embassy cigarette brand, moving it from the premium price sector into economy
Weeknight warrior
SHOPPERS looking for a craft beer that won’t knock your socks off could be in luck as Camden Town Brewery has launched a new lower ABV brew.
An Irngetic new release – Irn-Bru Energy is here
The Scottish soft drinks market is set for a major shake-up after AG Barr announced the launch of Irn-Bru Energy
Spice up your crisps
Walkers have team up with none other than the Spice Girls to promote its ‘best ever’ cheese and onion flavour .
A canny design
Premium soft drinks brand Ben Shaws has relaunched its range with a new, kitschy can design
Hemp infused rum rolling out
Cornish spiced rum brand Dead Man’s Fingers has released a new liquid with hemp at its heart, in response to the growing interest in CBD products
A sparkling launch
The latest release from botanical drinks maker Fentimans offers a range of high-end soft drinks that contain less than 60 calories per bottle .
