Low-calorie countlines

PORTION control is at the heart of the latest launch from Mars Wrigley UK, with the firm rolling out a new 100kcal range.

Brands available in the new smaller format include Mars, Snickers and Twix.

The new bars have a suggested RRP of £0.40 for single bars and £2.79 for multipacks.

Kerry Cavanaugh, marketing director at Mars Wrigley, said: “Our new 100 calorie format gives consumers their favourite brands’ original recipes but in a size that is a meaningful snacking choice.

“This new range is for consumers who want a sweet treat but in a smaller portion size.”