Infant oats
HEINZ Breakfast Cereal Sachets form the firm’s latest innovation for babies aged four months and over. Available in Creamy Oat Porridge and Sunrise Banana...
Flash player
BRITVIC and PepsiCo has introduced a new pack flash across its 600ml bottle range. Pepsi Max, Diet Pepsi, 7UP Free and Tango will all...
Hot cross loaf
JUST in time for Easter, family-run bakery firm Warburtons has brought back its limited-edition Hot Cross Bun loaf. The non-chocolate treat is presented in...
Crumpet plan
WARBURTONS is now presenting its crumpets in a price-marked pack. Exclusive to convenience stores, the new, larger packs will be £1 until 6 April,...
Wrigley cuts price and size in gum relaunch
SUGAR confectionery firm Wrigley is ringing the changes on its 5 brand of gum. The company has just changed the pack and RRP of...
Slice of life
PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...
Look lively
LIVENING up everyday meals is the theme of Sharwood’s new advertising campaign, with seperate commercials for its Chinese, Indian and Wrap Kits ranges. They...
Sport support
RUGBY heroes Richie Gray, Chris Robshow and Leigh Halfpenny are fronting a campaign for Lucozade Sport during the RBS 6 Nations championship.
Poster ads and...
Grape deal
FOLLOWING what the brand owner says was the success of 2012’s price-marked packs, Shloer’s Red Grape and White Grape drinks are coming out in...
Pickle mix
TO mark the 20th anniversary of Geeta’s Foods’ Premium Mango Chutney, the company’s top-selling pickle has been repackaged. Part of a new look across...
Price packs a dairy punch
ON 14 March, one retailer will take the Bread & Milk Retailer of the Year award at the Scottish Grocer Awards 2013.
To find...
A culture of healthy pots
HEALTH has become more of a concern for consumers over the last few years and is now an important factor for consumers when they’re...
Directing the traffic
THE cheese fixture often contains many different brands, pack styles and sizes.
That can confuse the consumer, causing them to revert to “the usual”, which...
Lightening up yogurt
THE chilled yogurt & pot desserts category (CYPD) generates £2.2m a year and has grown 2% in the last 12 months, says Müller Dairy,...
Add value to keep them coming back
SHOPPERS tend to stock up on milk as part of their regular supermarket shop, which cuts down on the need to buy it as...
Spreading the word on a good butter range
IRISH folk legend The Butterman is back, thanks to Adams Foods and its Kerrygold brand. The TV ad, introduced last year...
