Pampers revamped – New look nappies
AN improved nappy in a revamped package is the promise from P&G brand Pampers.
P&G claims that new Pampers Baby-Dry “double dry zones” absorb...
At the double – Müller Corner de Luxe
DAIRY giant Müller got the year off to a doubly indulgent start when it launched two new flavours in its Müller Corner de Luxe...
The Scottish connection – Müller Wiseman Dairies
PROVENANCE and regional identity are crucial to Wiseman’s Black & White brand milk. Two variants in the brand range are specifically Scottish.
Milk from Scotland,...
Beat the breakfast blues with biscuits
BREAKFAST biscuit brand Belvita was back on the box last month with a new TV ad featuring radio presenter Lisa Snowdon.
The campaign celebrates the...
Bread gets a modern makeover
DADS and bread are pretty much the same, right? Well they are according to Allied Bakeries brand Kingsmill.
Its new ad campaign features Cold...
We’ve missed them, Tea Folk make TV return
TETLEY, Scotland’s best-selling branded tea, and its Tetley Tea Folk are back ... perhaps from outer space.
The brand owner has kicked off its marketing...
British pride leads souper campaign
BRITISH farmers and ingredients are taking a starring role in soup firm Crosse & Blackwell’s new advertising campaign.
Its latest TV ad, on screens this...
Oxo shakes up seasoning
PREMIER Foods is shaking up the seasonings market with three ready-mixed flavour combinations.
OXO Shake & Flavour is designed to appeal to consumers looking for...
Philly says cheese
SOFT cheese brand Philadelphia is exercising its showbiz smile after its family-orientated ad campaign hit the small screen last month.
The ‘Love Life, It’s Delicious’...
Big night in for BGT and Maltesers
X FACTOR is over and Strictly has hung up its dancing shoes, but consumers having a night in won’t be at a loss when...
The million pound recipe
STEAK and chips? Spicy aubergine? Or chicken kiev?
Crisps brand Walkers has unleashed the latest version of its on-pack promotion that offers consumers the chance...
Cadbury spreads the joy
CHOCOLATE confectionery brand Cadbury Dairy Milk is unleashing another burst of happiness on the nation with a new advertising campaign for 2014.
Rolled out last...
From zero to party hero
COCA-COLA brand Coke Zero has a new advertising campaign and supporting activity for the early part of 2014.
A limited-edition pack and the brand campaign...
PG tips spice up life
JUICY, Zesty, Fragrant and Vibrant. No, the Spice Girls haven’t reformed again.
PG TipsInstead Unilever brand PG Tips has launched a range of fruit and...
Soft drinks go loco for coconut
Bottled water brand Volvic has updated its range, introducing several new flavours.
Volvic Touch of Fruit will now feature a limited-edition, Brazil-inspired Coco-Pineapple flavour available...
Sweets bags add a whack of sour
FOR consumers who like a bit of variety, Nestle Confectionery is launching an extension of its Randoms sweets range that present the user with...
