PROVENANCE and regional identity are crucial to Wiseman’s Black & White brand milk. Two variants in the brand range are specifically Scottish.
Milk from Scotland, is designed, says Müller Wiseman Dairies, to celebrate the heritage of the company in its heartland and to give a clear message that the milk is Scottish and is sourced, processed and packaged in Scotland.
The Grampian regional label is intended, says the firm, to help consumers make the connection with farms in the area and with Wiseman’s Aberdeen dairy and distribution network in the North East and Highlands.
“Produce with Provenance will remain a key focus for us going forward in 2014,“ said Sandy Wilkie, Müller Wiseman sales and marketing director.
“We have a number of exciting developments planned involving a continued focus on regionality and traceability within our Black and White brand.”