From zero to party hero

Coke ZeroCOCA-COLA brand Coke Zero has a new advertising campaign and supporting activity for the early part of 2014.
A limited-edition pack and the brand campaign highlights the drink’s zero sugar, zero calorie aspects to health-conscious consumers.
The ‘Just Add Zero’ programme runs for three months until the end of March and features a new logo, a TV ad, outdoor activity and POS activity that retailers can use in stores.
Caroline Cater, marketing director at Coca-Cola Enterprises, said: “This is set to be a massive year for Coke Zero and we are confident that the campaign will help the brand grow even further.
“We’re now looking to support this with a further push in the impulse channel.”