Bread gets a modern makeover

DADS and bread are pretty much the same, right? Well they are according to Allied Bakeries brand Kingsmill.
Its new ad campaign features Cold Feet actor John Thomson as a single dad looking for love.
As his daughter and son set up an online dating profile for him, they’re inspired by a 50/50 loaf, labelling their poor dad, “A big softie, tasty, crusty” and “a bit of an all rounder”.
Kingsmill says the ads are designed to show a fresh side to modern family life and will run from now until April.
Darren Grivvell, director of brands at Allied Bakeries, said: “Consumers tell us that the Kingsmill range provides more than simple sustenance – it’s at the heart of keeping the busy family ticking over.”

Allied Bakeries