Beat the breakfast blues with biscuits

Lisa Snowdon

BREAKFAST biscuit brand Belvita was back on the box last month with a new TV ad featuring radio presenter Lisa Snowdon.
The campaign celebrates the ‘little wins’ in life, especially those pesky morning challenges like navigating a long commute. Brand owner Mondelez International says the ad aims to dissuade consumers from skipping the meal altogether by showing that Belvita Breakfast can fit easily into a busy schedule.
The year-long campaign also includes the brand’s six month sponsorship of Capital Radio Breakfast.
Rahul Gursahani, senior brand manager for Belvita Breakfast, said: “Belvita Biscuit has revolutionised the biscuit category, and its success suggests that consumers are really buying into the idea of a biscuit as part of a balanced breakfast.”