Oreo seeks new young biscuit fans
THE everyday treat category is currently the largest sub-category in sweet biscuits, but it won’t be able to maintain growth unless it is attracting...
Bagged up and priced up
New Chups lines add £1.7m to sugar confectionery
CONFECTIONERY brand Chupa Chups has put its Airheads Fruit into a £1 PMP.
The sharing bag contains sweets...
Pottery promo packs
MALTED drink Horlicks is giving consumers the chance to claim a limited-edition mug by collecting on-pack codes.
Brand manager Aimi de Lacy said: “We’ve partnered...
Bread Trolls holiday offer
HOVIS Best of Both has teamed up with big budget animated film Trolls and is offering consumers the chance to win a family holiday...
Sweetening the impulse offer
Premier Foods adds more to its on-the-go cakes and treat range
With 13% of shopper store visits used to buy food-to-go products, according to HIM...
Putting flavour in your face
SCOTTISH crisp brand Golden Wonder is putting the emphasis on flavour in its latest TV ads.
The In Your Face campaign uses face bending visual...
Flapjacks get variety pack
Biscuit giant Pladis has announced the launch of a new variety bag pack for McVitie’s Hobnobs Flapjacks.
Combining a selection of three variants – Oaty,...
Snacking trend changes cheese
Special focus: Block is tops but other styles are growing fast
BLOCK is still the dominant format in the cheese category but it is other...
Modern life at heart of ads
FAMOUS for the family in its ads in the past, Oxo has created a new family for a modern audience.
Two TV advertisements follow the...
Luxury in the everyday
SPAR Brand is launching a new trio of luxury cookies.
The range features three 200g variants: Fruit & Oat (RRP £1.59), Triple Chocolate, and White...
Sweet release
CONFECTIONERY firm Lees of Scotland has released a new product for the home-baking market.
Lees Macaringues, a 24 pack of almond flavour meringue shells, is...
Moy Park bags prestigious UK Grocer Award
Leading UK food company Moy Park has been awarded a prestigious Grocer New Product Development (NPD) Award for its Moy Park branded ‘Extra Tasty’...
Proposing a toast
Kingsmill aims to help consumers find new possibilities for a breakfast favourite
Bread has been a staple of British households for as far back as...
Milk Tray man back on the box
FIRE fighter Patrick McBride was selected from 20,000 hopefuls to become the new Cadbury Milk Tray Man.
And he was taken to the Mongolian steppes...
Breakthrough oats
QUAKER Oats has added two gluten-free variants to its range.
The introduction of a gluten-free range coincides with a packaging redesign for the entire...
Welly launches competition for a Rainy Day
COOKED meat brand Welly is living up to its name with a new campaign that encourages adults and children to grab their wellies and...
