Aim to sell early and sell often
LAST year 8.3m households bought early for Easter and 80% of shoppers bought again before the big day according to Nestlé Confectionery.
The Smarties and...
Ferrero goes large and adds Joy
BOXED chocolate sales for the three main spring occasions are worth £139m, says Ferrero and it reckons its own £22m sales that it achieved...
Massive food to go opportunity
£1.6bn market north of the border but Scotland lags behind rest of GB market, researcher finds
FOOD-to-go sales are growing and the market...
Nisa gets social for Christmas
Nisa has launched its own Christmas-themed competition across social media sites.
The aim of the #NisaXmas campaign is to engage with Nisa shoppers in the...
Grocery Aid helpline open 24/7 over Christmas
The confidential GroceryAid Helpline will be available online and via freephone 24/7, including Christmas and New Year.
The industry charity exists to help anyone in...
Vivid invests in campaign for christmas
Vivid Vapours has announced a £4m investment in a TV, outdoor and digital advertising campaign to drive awareness of the brand’s new vaping technology.
The...
Limited edition festive Coke bottle launched
COCA-COLA Enterprises has unveiled a new festive format and its ‘Give a little happiness’ TV advert with an aim to maximise sales over the...
Christmas cake class with Stork
Unilever UK has launched a £1.6m Christmas marketing campaign to support its latest innovation, Stork with Butter.
The campaign includes a new TV advert that...
Mars goes for Easter season gold
CONFECTIONERY firm Mars Chocolate UK reckons it will bring a taste of opulence and indulgence to next year’s Easter with a new member of...
Stock rises in new campaign
Premier Foods is spending £3m to put Oxo Stock Pots on TV for 17 weeks.
The ad shows objects such as a recorder, plastic ducks...
New flavour for the cause
Sugar-free mint brand Smint has introduced a £1 price-marked pack to its range.
Product manager Shankar Iyer said: “PMPs give shoppers a renewed sense of...
It’s time to meet the crumpets
Warburtons has invested in another celebrity-studded ad, this time to promote the launch of its new Giant Crumpets.
Months on from the broadcast of ‘The...
TV chocolate countdown
Decorated forklift trucks and a giant advent calendar made out of delivery vehicles feature in a festive advertising campaign which Cadbury says is its...
Fruit, nut and new
Specialist toffee maker Walkers Nonsuch has relaunched its Fruit and Nut Toffee bar.
The new recipe includes toffee with raisins and toasted almonds. It has,...
For the lads
Encouraging more men to drink wine could grow the category by £76m according to Treasury Wine Estates and it has released a range of...
Spreading to the UK
Importer and distributor Empire Bespoke Foods has brought two new chocolate and hazelnut combination spreads to the UK.
Both from Duo Penotti, the two flavours...
