Encouraging a crisp upgrade

Kettle launches a big PR push

There are six flavours in the Kettle Chips range, all available in 40g packs

PREMIUM crisp brand Kettle Chips is running a PR social media and sampling campaign encouraging shoppers to upgrade their snack selection.

The brand’s latest campaign focuses on lunchtime, encouraging consumers to go for a premium crisp.

The campaign follows research conducted by the firm which found over two thirds of employees eat their lunch at their desk, taking an average break of less than 30 minutes.

In addition to the PR and social media campaign, Kettle Chips partnered with Time Out and was engaged in sampling activity at this year’s Edinburgh Festival Fringe.

Kizzy Lilburne, senior brand manager at Kettle, said: “We wanted to remind everyone that lunch is not just important as a way to refuel, but that it also gives people the chance to take a break and experience something different.”

Kettle Chips are available in six flavours: Lightly Salted, Sweet Chilli & Sour Cream, Sea Salt & Balsamic Vinegar, Sea Salt & Crushed Black Peppercorns, Mature Cheddar & Red Onion, and Crispy Bacon & Maple Syrup.

Kettle offers a range of premium sharing packs as well as 40g packs ideal for snacking and treating on the go.