KELLOGG’S has reformulated its Crunchy Nut cereal, boosting the brand’s nut content by one quarter.
The cereal brand said the change to the recipe represents an improved consistency of nuts on each flake with the goal of making each bowl more visually appealing.
Support for the new nuttier Crunchy Nut comes in the shape of an ongoing £6m marketing campaign for the brand this year. Kellogg’s has invested its marketing pot across TV and digital advertising.
Michaela Mayoh, brand manager for Kellogg’s Crunchy Nut, said: “We hope to reinforce the superior taste credentials of Crunchy Nut and invite new consumers to try the new nuttier Crunchy Nut recipe.”