The pound on your packet
DOES price remain vitally important to shoppers? The short answer appears to be yes, especially £1 prices.
Bev Seymour, commercial manager of Chewits brand owner...
Clearly single
CLEAR and transparent pricing information is high on value-conscious shoppers’ priorities according to Mondelez International.
In response it has introduced PMPs in several categories including...
Feedback leads to phase two
TREASURY Wine Estates has launched a second wave of price-marked packs, with packs priced at £6.99 and at £7.99 a bottle, following a trial...
Fresh moves on price
REPORTING that 57% of shoppers are looking for value and 61% say PMPs make them more likely to visit a convenience store, Kerryfresh says...
Crunch time
PRICE-MARKED packs deliver increased volumes and profits for retailers, and they’re also creating sales growth within crisps and snacks according to KP Snacks.
Trading controller...
Cereal giant lowers PMPs
EARLIER this year Kellogg’s reduced the prices of its permanent price-marked packs of cereals.
It said the move was designed both to boost sales...
Juicing up drinks to go sales
VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Bags more in sweet choice
STRESSING the importance of the £1 price point, Wrigley has added four more bags to its price-marked range.
Dan Newell, onfections marketing manager said: “Consumers...
Yogurt marked for good
PRODUCTS from Yoplait that come in price-marked packs are permanently marked and only available in that format.
“Our non-PMPs are generally premium products such as...
C-stores take the biscuit
CONVENIENCE store sales of price-marked biscuits are worth £37m a year according to figures quoted by Burton’s Biscuits. And it says sales grew 12%...
Bags of temptation
Chocolate firm Thorntons has teamed up with Finsbury Food Group to create sharing bags of Little Temptations.
The mini cornflake, chocolate and fudge clusters come...
Scares for sharing
Halloween has become the third-biggest sales opportunity on the UK calendar with a value of £300m according to United Biscuits.
And it has launched a...
Acting on impulse
PRODUCTS that are attractive impulse purchases provide many of the best opportunities for c-stores to achieve incremental sales. So the best such lines can...
The must haves – old and new
There’s no agreed technical definition of must-stocks. But some lines are simply expected by consumers to be on shelf and others should be...
Speciality ready to grab share
MARKET trends on culinary oils can be complicated. As the story in the panel on the right shows, recent changes in oil prices on...
Snacks set to cut calories and more
DEMAND for healthier snacking products is likely to continue to grow over the next few years, and is a key area of focus for...
