Swizzels hops into the Easter market

Confectionery brand brings back its seasonal sharing tub

CONFECTIONERY firm Swizzels has re-launched its Easter Mix tub, filled with household names including Love Hearts, Parma Violets, Refreshers and Drumsticks.

Swizzels is positioning the tub as “ideal for children’s parties or Easter egg hunts” and the firm reckons the pack will chime with consumers moving away from “traditional chocolate treats”. The firm has also reintroduced its Spring Selection sharing bag.

Claire Lee, brand manager at Swizzels said consumers are “continually looking for alternatives to traditional chocolate products over the Easter period”, making the firm’s seasonal release the “perfect option”.

“The bright seasonal designs will also stand out on shelves as shoppers look for brands they recognise,” said Lee.