Busy lives to boost snacks
SNACKING is growing, because consumers’ increasingly hectic and busy lives are increasing demand for snacks and especially for products that can be eaten on...
Breakthrough oats
QUAKER Oats has added two gluten-free variants to its range.
The introduction of a gluten-free range coincides with a packaging redesign for the entire...
Best of both
ARLA says it has freshened up fresh milk with its Best Of Both product.
It says B.O.B is a fat-free skimmed milk that tastes as...
Brands take to the big screen
ADS and sponsorships will keep TV viewers up to date with dairy developments throughout this year.
Arla Foods launched a new ad for its Icelandic...
Rock Rose team’s new RTD
Dunnet Bay Distillers, the firm behind Rock Rose Gin, has launched a canned RTD brand –Wonders of the Wilderness Holy Grass Scottish Vodka with apple tonic.
Score big with a frozen range
Birds Eye backs PMPs as key sales driver
PRICE-marked packs can deliver up to 60% more sales than standard packs according to Birds Eye, and...
A free range claim lands on milk bottle
ARLA Foods UK is repositioning its Arla Organic Farm Milk brand to highlight its free-range credentials to shoppers.
Following the launch of the brand earlier...
Cereal gets even nuttier
KELLOGG’S has reformulated its Crunchy Nut cereal, boosting the brand’s nut content by one quarter.
Spooky treats from McVitie’s
SCREAMING onto shelves in time for Halloween, the latest seasonal range from McVitie’s injects a bit of terror into two of the firm’s biggest...
More choice for convenient meal times
FROZEN food brand Gourmade has launched a range of seven main meals, five sides and three desserts
Holding out for a snacking hero
With new products being launched frequently, it can be difficult to know what to stock when it comes to the crisp category.
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Guinness gets crafty
RESPONDING to the ongoing demand for craft beers, Guinness has added two new products to its portfolio.
Pack refresh
BRITVIC has given 7Up a new look to coincide with the launch of its latest marketing campaign
Shoppers looking for some hot stuff
Porridge bucking the trend with breakfast growth
Free from meat but full of profit
Quorn widening appeal with PMPs
