Pack refresh

BRITVIC has given 7Up a new look to coincide with the launch of its latest marketing campaign, ‘Feel Good to be Free’.

Alongside TV and digital activity, the campaign features outdoor panels that will be automatically activated when the temperature reaches a certain level.

Britvic commercial director for at home Phil Sanders said: “This new campaign really celebrates the
refreshing taste of 7UP Free and will drive further awareness and trial of the range.”