Bulking up
NOT immune to challenges facing the wider food industry, sales of wrapped bread also continue to be influenced by specific factors – not least...
Flapjacks get variety pack
Biscuit giant Pladis has announced the launch of a new variety bag pack for McVitie’s Hobnobs Flapjacks.
Combining a selection of three variants – Oaty,...
Lambrini’s coming home with party promotion
Accolade Wines is set to bring the ’brini to parties this winter season with a new competition for the Lambrini brand.
Back on television
WALKERS is back on the small screen as part of a multi-platform marketing campaign for the brand’s Walkers Family subrange. The campaign builds on marketing activity from 2021, communicating to consumers that Walkers Family snacks contain ‘100 calories or less’ per multipack inner.
A gin with a bit of passion
Stirling-based gin producer Boë Gin has released a new tropical-inspired gin just in time for summer
Mars Wrigley gets the festive feeling
Mars Wrigley has revealed its new line up for the festive season this year, with plenty of NPD for the Maltesers brand and some returning favourites.
Funkin makes TV debut
Funkin Nitro Cocktails have made their small screen debut as part of the brand’s latest marketing campaign
Spreading value with price marks
Price-marked packs are performing particularly well across butter and spreads brands.
The great crisp debate
The infamous British delicacy, the crisp sandwich, is at the centre of PepsiCo’s new marketing campaign for Walkers
Oz brand given new look
FOSTER’S, said by brand owner Heineken to be the top-selling lager by volume in the UK off-trade according to IRI, has a new look...
Magnum toasts deal with Co-op
Scotch whisky cream liqueur brand Magnum has secured a new deal with Co-op to supply the drink over 30 stores across the country.
Energy drinks are evolving
THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
Veg options offer opportunities
Retailers looking to snap up food-to-go sales from young adult consumers would be wise to consider vegetarian options, Adelie Foods has suggested, highlighting Vegetarian...
Muscling in
Daniel Reeds, MD at health food marketing company New Chapter Marketing, considers what’s behind the high protein trend.
ONCE a niche sector dominated by powders...
McVitie’s goes for Gold in new Digestives
Pladis has brought together two of its McVitie's variants to launch the new McVitie's Gold Digestives limited edition golden caramel flavour.
Drinks range to make its mark
INTRODUCING more price-marked-packs is drinks distributor Maxxium UK’s new strategy to drive spirit sales in the convenience channel.
As of last month, 70cl and 35cl...
