Flapjacks get variety pack

Biscuit giant Pladis has announced the launch of a new variety bag pack for McVitie’s Hobnobs Flapjacks.
Combining a selection of three variants – Oaty, Chocolate and Raspberry – the new variety pack contains 10 individually wrapped flapjack bars at an RRP of £2.

Ailsa Duguid, brand manager, McVitie’s Cake Company, said: “We’re excited to give our customers the opportunity to purchase their favourite flapjacks in a variety bag format, allowing them to pick a new best-loved flavour every day whilst also targeting sharing consumption. With an expected annual retail sales value of £1m, and building upon the existing popularity of our McVitie’s Hobnobs Flapjack range with shoppers, we are confident that this further expansion into the cake aisle will catch their eye.”