Innovating with fruit
New fruit flavours have been added to Mars Wrigley’s Extra chewing gum brand.
What does it taste like?
DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.
Toast to Ukraine
UKRAINE’S most popular beer is now available in the UK, in a bid to raise funds for humanitarian efforts in the war-torn nation.
Pushing forward with innovation
Vaping brand Juul has launched the next evolution of its pod-mod system.
Mimicking meat
THERE has been an explosion of plant-based NPD over the last few years and now meat snacking brand Fridge Raiders is getting in on the act.
Tradition and innovation
SCOTTISH confectionery maker Mrs Tilly’s has been celebrating success at home and abroad, as demand for premium confectionery continues to drive sales.
Marketing blitz for ElfBar
Disposable vape brand ElfBar has launched its first outdoor advertising campaign in the UK.
NPD taps into current trends
For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
Support for the youth
TANGO has agreed a long-term partnership with The Prince’s Trust.
Brunch big business for spreads
APPETITE for brunch is only growing, giving retailers and brands the chance to generate some incremental sales.
‘Choc’-a-block with new treats
C-store owners will be able to entice customers with a range of exciting festive Cadbury products, says makers Mondelez International.
Selection builds from the core
Whitley Neill has expanded into the low and no alcohol category for the first time with four new 0.0% variants.
Festive Pot Noodle launches for Christmas
Instant hot snack brand Pot Noodle has introduced a new flavour and launched a festive pack for Christmas.
Soft drink’s vitamin kick
Natural drinks firm Nix & Kix reckons consumers can get their vitamin boost easily from its new launch.
Rum with the punch taken out
Spiced rum brand Dead Man’s Fingers has expanded into the low and no category with the launch of its new Spiced 0.0 variant.
A Berry-ed selection
Finsbury Food Group has kicked off the new year with three new cake launches.
