TANGO has agreed a long-term partnership with The Prince’s Trust.
The charity partnership has kicked off with an on-pack takeover across Tango Orange and Dark Berry Sugar Free flavours. For each pack sold, 5p will be donated to The Prince’s Trust, up to £100,000 in the first year.
Consumers can also learn more about The Prince’s Trust’s by following a QR code link featured on packs.
The on-pack promotion will run until 30th September and is being supported by paid digital advertising activity, PR and POS materials.
A spokesperson for Britvic, the firm behind Tango, said: “Young people are among the hardest hit coming out of the pandemic, and as a key target audience for Tango, the partnership will support youth culture.”