Entering free-from for the first time
WHITLEY Neill has expanded into the low and no alcohol category for the first time with four new 0.0% variants.
Alcohol-free versions of Whitley Neill’s core flavours have been included in the launch with Rhubarb & Ginger 0.0%, Raspberry 0.0% and Blood Orange 0.0%, as well as a Spiced Dry 0.0% variant for a take on a classic London Dry gin.
The four 0.0% gins are available to order across all channels at an RRP of £22. Both Whitley Neill Rhubarb & Ginger 0.0% and Whitley Neill Raspberry 0.0% variants have also rolled out into Sainsbury’s stores as well.
With Nielsen data revealing Whitley Neill to be the UK’s number one premium gin brand, Halewood Artisinal Spirits – the spirits firm that owns Whitley Neill – reckons the four new launches will help to tap into the booming low and no category through its well-known and consumer-trusted gin brand.
Rachel Adams, marketing director at Halewood Artisinal Spirits, said: “Over the last couple of years, we’ve seen more and more consumers seeking to moderate their overall alcohol consumption.
“We know these consumers are looking for well-known, well-trusted brands.
“Therefore, as the UK’s number one premium gin brand, and the UK’s most loved gin brand, Whitley Neill is in prime place to fulfil this demand by offering a great tasting alcohol-free alternative to some of our most popular variants.”
