SPICED rum brand Dead Man’s Fingers has expanded into the low and no category with the launch of its new Spiced 0.0 variant.
Rachel Adams, marketing director at brand owner Halewood Artisanal Spirits, said: “We wanted to offer consumers the chance to enjoy our spiced rum’s distinctive flavour, whether they’re choosing to drink alcohol or not.”
Adams explained that Dead Man’s Fingers Spiced 0.0 has been made using a spinning cone technology that works to de-alcoholise the brand’s alcoholic spiced rum at a high heat.
She continued: “It is great enjoyed with a simple mixer such as cola or ginger beer and garnished with a slice of orange or lime, meaning that those who are moderating their alcohol consumption don’t have to compromise on taste or flavour.
“Plus, with very few alcohol-free rum alternatives currently on the market, our new Spiced 0.0 offers an exciting proposition to tap into the growing low and no trend, all under the strength of the Dead Man’s Fingers brand.”
Dead Man’s Fingers Spiced 0.0 is available in a 70cl bottle and comes at an RRP of £20.
