Tropical taste
RIBENA’S latest flavour is rolling out exclusively through wholesale channels.
On-pack promo is truly scrum-ptious
ALCOHOLIC ginger beer brand Crabbie’s is offering consumers the chance to pick up some rugby-themed prizes as part of its latest competition.
Pride and breadjudice
PETER Kay has brought love, envy, drama and bakery to life as part of the latest ad campaign from Warburtons – Pride & Breadjudice.
Pumping up the protein
ARLA Foods has expanded its protein range in response to what the firm views as movement of the ongoing protein trend into the everyday mass market.
Tetley goes soft
TEA giant Tetley has entered the squash market with the roll out of Tetley Super Squash.
Mars down in the mud
MARS has extended its frozen desserts range with the launch of Mars Mud Pie.
Ice is nice for stores
VIMTO has extended its out-of-home offer by acquiring a license to sell ICEE frozen drinks in the UK and Europe.
Sandwich firm joins Booker
URBAN Eat has reached an agreement with Booker which will see the sandwich brand’s products made available through the wholesaler.
Speyside first
PERNOD Ricard has brought Speyside distillery Glen Keith into its ‘Expertly Selected Whiskies’ range, making the malt available at an affordable price.
A spicy TV campaign
MEXICAN brand Old El Paso has launched a new multi-million pound advertising and marketing campaign to support its Stand ‘N’ Stuff meal kits range.
Time to crack children’s snacks
The nut category may not be known for appealing to kids but Whitworths is looking to change that with the launch of Bright Little Nuts.
Fishy bites
BIGFISH Brand has launched six new breaded salmon SKUs which the firm said is aimed squarely at boosting the role of seafood in the growing breaded product market.
Oxo promo is a family affair
THE Oxo family has returned to screens in a new advert that focuses on Oxo Stock Pots while introducing Oxo’s recently-launched ready-to-use pouches.
Shaw takes the biscuit
CHOCOLATIER Elizabeth Shaw has launched a new range of chocolate-covered biscuits.
Love in the time of emoji
SWIZZELS has taken cues from social media for the launch of its new limited-edition emoji-themed packs of Love Hearts.
Truffle in a crisp pack
PREMIUM crisp brand Tyrrells is foraging a new path with the launch of Black Truffle & Sea Salt Crisps.
