Sandwich firm joins Booker

URBAN Eat has reached an agreement with Booker which will see the sandwich brand’s products made available through the wholesaler.

Following a trial across 27 convenience stores, Urban parent firm Adelie Foods has come to an agreement with Booker which will means the firm will deliver sandwiches to stores directly.

John Want of Adelie Foods said: “We’ve seen really positive results in the trial, with some stores reporting growth of 25%. We’re equipped with 230 vehicles around the country that are able to deliver directly to store.”