Tropical taste

RIBENA’S latest flavour is rolling out exclusively through wholesale channels.

New Ribena Pineapple & Passion Fruit is available now at a case price of £6.46 for 24 and an RRP of £0.69 each.

The launch of Ribena Pineapple & Passion Fruit coincides with the roll out of new packaging across Ribena’s carton range.

Charlotte Flook, marketing controller for Ribena at Lucozade Ribena Suntory, said: “Through the launch of the new Pineapple & Passion Fruit cartons, we’re opening up a real opportunity for independent retailers to offer something new.

“Tropical flavours are already hugely popular with consumers, so we’re confident this new SKU will give shoppers another reason to step through the doors of an independent store.”