KitKat Cookies & Cream is back on shelves
Global confectionery firm Nestlé has relaunched its KitKat Cookies & Cream Two Finger bar to shelves, aiming to drive sales with the popular flavour.
Tsingtao extends Racing Deal
Beer brand Tsingtao has extended its title sponsorship of the Hampshire MV Agusta motorcycle racing team, which will see it compete in the MCE...
Milky Way expands in milk drinks
Mars Chocolate Drinks & Treats has expanded further on its range of canned flavoured milk drinks with the launch of its new Milky Way flavoured variant.
Still a time to innovate
WITH major changes likely but still being challenged Britain’s tobacco giants are pursuing a twin-track marketing and advisory strategy with their retailer customers.
Both Imperial...
Showing the price is right
Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016.
PRICE-MARKED packs have become increasingly important for...
Rizla rolls back the clock this Christmas
imperial Brands has unveiled the latest limited-edition Vintage pack design for Rizla rolling papers, in a bid to drive up RYO sales this Christmas.
Biscuits turn on to snack use
THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels.
The company suggests time-poor consumers are seeking...
Walkers kicks off a new football promotion with UEFA
Walkers has continued its support of the UEFA Champions League with the announcement of its new on-pack promotion across Walkers Max packs.
One of the family
38% of owners say they would cut back on their own food before their pet’s
WET is the way to go when it comes to...
Cadbury launches ‘Made to Share’ limited edition bars
Cadbury has unveiled a new limited edition pack design for its Dairy Milk tablet bars with the aim to encourage more sharing moments amongst consumers.
A burst of blue
HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
Nanna Tate aims to cut out the faff with Chilled range
Premium potato brand Nanna Tate has unveiled its new range of chilled meal options in time for National Chip Week with a new Loaded Chips recipe.
Fuelling the party spirit
THE Big Night In is big and getting bigger according to drinks giant Diageo. Quoting findings from recent years from HIM Research, from Nielsen...
Cîroc Vodka unveils new Colada cocktail can
Premium vodka range expands on flavoured range
PREMIUM French vodka brand Cîroc has grown its portfolio of flavoured vodka drinks with its new ready-to-drink (RTD)...
Home hunt for flavours
Consumers want coffee shop flavours at home according to Nigel Padfield, category and shopper controller at Jacobs Douwe Egberts, and he says breakfast continues...
Kerrygold butter grows range with Spreadable butter
Ornua Foods is set to offer a more convenient option for fans of the Kerrygold butter brand with the launch of its new Kerrygold Spreadable tub.
