Dining out with crisps
Pepsico has expanded its Walkers Taste Icons range of limited edition crisps.
Something to chew on
Mentos has branched out with the launch of a new chewing gum range.
Better for you on the way up
Health focus helps subcategory
Spending big on cheese
Cheese brand Seriously is set to benefit from a £2m marketing spend
Cool filter for Imperial brands
Imperial Tobacco has launched two new crush variants aimed at existing adult smokers who smoked crushballs before the menthol ban came into force.
Sustainable vegetables
Frozen brand Birds Eye has bolstered its environmental credentials by introducing new recyclable packaging across its Natural Vegetable products
Spuds shed plastic
Packaging changes at Scotty Brand have resulted in a reduction of almost 27 tonnes of plastic in the last year
Race to the finish line
Consumers can win a track experience with The Stig as part of a new promotion from Burton’s Biscuits
Cocktail cans are hitting the spot
CONSUMER habits that emerged during the pandemic have helped to drive sales for RTD brands, but now retailers will be looking to consolidate those gains in the post-lockdown landscape.
Go ape with Bear
Kids snack brand Bear has teamed up with outdoor adventure company Go Ape for its latest on-pack promotion.
Snacking on the way back
The lifting of social distancing requirements this summer should see the return of on-the-go snack sales opportunities, according to Nutella owner Ferrero
A moment alone
Consumers are being urged to take a moment for themselves in a partnership between Kleenex and mental health charity Mind.
Saying yellow to bananas
Chiquita Banana has launched a new video campaign highlighting the positive effect the colour yellow has.
After Pantone announced the 2021 colour of the year...
Strathmore’s new brand
STRATHMORE Foods has launched a new chilled ready meal brand, made from venison reared on the firm’s farm in Perthshire.
Going Nuts For Christmas
Sun Valley has brought its Nuts For range into the retail and wholesale channels, following what the firm described as a successful online sales performance.
Versatile veg for campaign
Saputo Dairy UK is showcasing the versatility of its Frylight brand in a new digital marketing campaign.
