Quick is crucial
YOUNG lads are no longer the main target market for Rustlers micro-snacks, which has grown its consumer base to attract almost as many young...
Wise Wolf expands with new white wine
Aussie wine brand Wise Wolf has reaffirmed its sustainability commitment with the new launch of its French Sauvignon Blanc white wine.
Nailing health and value
MANY parents are now said to be looking for healthy options when they buy food, drink and treats for their children. And many family...
IVG launches its first rechargeable vape devices
British vape device brand IVG has launched its first range of rechargeable vape devices with its new IVG Air range offering a chargeable pod system.
Ferrero rolls out a Bueno campaign
Ferrero UK is set to drive awareness of the Kinder Bueno brand with a new marketing campaign to target younger consumer audiences.
JW ode to joy
Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy.
The whisky brand’s new campaign,...
Fresh relief for the winter from Jakemans
Throat lozenge brand Jakemans has launched its new Blood Orange & Winter Spice variant in time to match demand for the incoming winter illnesses.
Sweet dreams made of this
CADBURY owner Mondelez International has long experience of confectionery as a classic impulse category but it sees impulse opportunities in other categories too –...
Drive Christmas sales with new litre bottle of Tequila Rose
Strawberry cream flavoured drink Tequila Rose has launched a new litre bottle format, rolling out in time for the upcoming Christmas party season.
Big bite start to year
PREMIER Foods says its latest launch in the cake market has been an immediate success. Cadbury Amaze Bites were launched in January this year...
Casillero del Diablo launches Zero alcohol sparkling wine
Chilean wine brand Casillero del Diablo has launched a Zero alcohol sparking wine variant in time for those shoppers looking to moderate this Christmas season.
Putting a price on energy
Boost makes summer special flavour available in PMP
BETTER weather and big international events encourage more people to participate in sports during the summer months,...
Stockley’s embraces the sweetness of sugar free
Nostalgic confectionery brand Stockley's has rolled out a new range of sugar-free confectionery options for consumers to dig their sweet tooths into.
Coke aims to shape choice
COCA-COLA Great Britain is running its biggest campaign in a decade as Coca-Cola Zero Sugar, the new sugar free Coca-Cola, hits shelves across the...
Alpen unveils new look and recipe for muesli range
Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
Fuelling the party spirit
THE Big Night In is big and getting bigger according to drinks giant Diageo. Quoting findings from recent years from HIM Research, from Nielsen...
