Flavours collide in new crisps

AMERICAN spirit is at the heart of the latest launch from Burts Chips, with the firm teaming up with Kentucky bourbon brand Jim Beam.
A plate with a cup of tea and HobNob biscuits on it are in the foreground with a packet of McVitie's Hobnobs in the background and a glass teapot next to the plate.

McVitie’s and PG Tips take a tea break

Global snacking firm pladis has paired up its McVitie's biscuits brands with PG Tips in a bid to encourage more shoppers to take a tea break.

Scottish RTD lands in stores

The premium brand has been rolled out to more than 70 stores over the last month
Pack shots of Walker's Shortbread Mini Tin Cubes.

Walker’s Shortbread unveils Mini Tin Cubes

Family-owned shortbread brand Walker's Shortbread has unveiled its new range of Mini Tin Cubes to bring a modern twist to traditional gifting.

NPD galore for whisky giant

Glasgow-based spirits producer Whyte and Mackay has bolstered its premium portfolio with the launch of a new premium blend and a facelift for an old favourite .
A group of people are partying at Wembley Stadium in London holding cans of Jack Daniel's & Coca-Cola.

CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola

CCEP has announced its first ever on-pack promotion for the Jack Daniel's & Coca-Cola RTD range, offering shoppers the chance to win Wembley Stadium tickets.
Dr Oetker buttercream

Agree or get it free

HOME BAKING firm Dr. Oetker is so confident in its new icing that it has offered a money back guarantee if consumers don’t like the taste
Promotional image for the Oreo 'Twist, Lick, Dunk. Challenge offering shoppers the chance to win prizes.

Oreo Challenge offers the chance to win £10k holiday

Biscuit brand Oreo has unveiled its new Oreo Challenge offering consumers the chance to win massive prizes based on its 'Twist, Lick, Dunk' ritual.

Guinness sponsors Six Nations

The tournament will be known as the Guinness Six Nations from this year
A pack of Aero Pistachio is balanced on top of bars of the chocolate with a red fabric draped behind it.

Aero takes to the runway with new Pistachio flavour

Chocolate brand Aero has launched a new Pistachio flavour to its range alongside a new collaboration with upcoming film The Devil Wears Prada 2.

Big breakfast is a cereal killer

Breakfast continues to grow, with innovative options gaining ground
Pack shots of LU Le Petit Chocolat Noir.

LU expands biscuits range with Chocolat Noir

French premium biscuit brand LU has introduced a new dark chocolate variant to the range with the new LU Le Petit Chocolat Noir packs.

Incremental opportunity

Crediton Dairy say their Arctic Iced Coffee is well placed to complement food to go .
Pack shot of the BrewDog Punk IPA summer 2026 campaign offering consumers the chance to win a year of beer.

BrewDog capitalises on a summer of football with new campaign

Scottish craft beer brand BrewDog has kicked off a massive new on-pack promotion in a bid to drive up sales throughout the summer months.
Lotus Biscuits

Premium at home

With instant coffee no longer quite cutting it for some, more of us are looking to create a premium ‘coffee shop moment’ while at home
Promotional image of the 7UP 2026 summer campaign with a can of 7UP Zero next to text that reads 'Win a £5k Summer Uplift'.

7UP seeks to shake up summer with £5k cash prize

Soft drinks brand 7UP is set to bring a refreshing new campaign to the UK this summer and offer consumers the chance to win £5,000 cash.
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