The Traitors star Minah teams up with Mars to keep Easter treats hidden
BBC's The Traitors star Minah Shannon has teamed up with Mars Wrigley to roll out a range of limited-edition Easter books that house a secret of their own.
Get a share of the binge
TV trend boost for snacks
CREATING excitement around big sporting and television events is key to increasing sales of items people pick up for a...
Wilkinson Sword Intuition campaign focuses on women’s shaving products
Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.
A frenzy of new flavours
HARIBO has brought back its limited edition Frenzy range, offering a summer twist on its Starmix and Tangfastics flavours.
Now in its third year, this...
The Antiquary rolls out whisky gift ideas for Father’s Day
Highland distiller Tomatin has rolled out a trio of whisky suggestions for Father's Day this year from its blended whisky brand The Antiquary.
A free range claim lands on milk bottle
ARLA Foods UK is repositioning its Arla Organic Farm Milk brand to highlight its free-range credentials to shoppers.
Following the launch of the brand earlier...
New York Bakery launches biggest marketing campaign in five years
Bagel brand New York Bakery has launched its biggest marketing campaign since 2020 complete with a revamped brand appearance.
Cereal gets even nuttier
KELLOGG’S has reformulated its Crunchy Nut cereal, boosting the brand’s nut content by one quarter.
Costa Coffee unveils summer-ready revamp for RTD range
Coca-Cola Europacific Partners is set to reinvigorate the ready-to-drink coffee fixture with a bold relaunch for the Costa Coffee RTD selection.
The super soups
HEALTH is at the heart of the latest soup launch from Baxters, with the roll-out of the firm’s new Super Good range
Crosta Mollica builds Italian pizza experience at-home with new Collezione Romana range
Italian foods brand Crosta Mollica is set to expand Italian dining at home for shoppers with six new products including the Collezione Romana pizza range.
Tech driven promo from Glen’s vodka
GLEN’S vodka has started 2018 by embracing technology as part of a new campaign
Reese’s makes a frightful return for Halloween with a chance to win tickets to...
Reese's has unveiled its Halloween themed range for 2025 with a competition that gives shoppers the chance to win tickets to an exclusive screening of Scream 7.
Toast with more flavour
WARBURTONS has expanded its range with the launch of a new 800g Wholemeal Toastie loaf
Estrella Galicia launches UK campaign and new format to build on growth
Premium Spanish beer brand Estrella Galicia is set to make a bold statement in the UK with its new campaign and 440ml canned format.
Premium in the freezer
THERE is scope to get a bit more indulgence into c-store freezers according to frozen treat firm Gourmade
