May the Frubes be with you
Frubes will be renamed ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .
Find a ‘WKD Side’ for Freshers and Halloween
Drinks firm SHS Drinks has strengthened its 'Got a WKD Side?' campaign for the rest of 2026 with a focus on Freshers and Halloween.
Japanese hit sweet is here
Costcutter Supermarkets Group has introduced top-selling Japanese sweet Hi-Chew to its stores in the UK in time for Christmas following a successful trial
Cù Bòcan rolls out new whisky inspired by popcorn
Experimental single malt whisky brand Cù Bòcan has rolled out its new Creation #9 with flavours inspired by classic sweet and salty cinema popcorn.
Scoring a partnership
Heineken has been named as the ‘official beer partner’ of the UEFA Euro 2020 football tournament
KP urges retailers to seek snacks to sales conversion
The bosses at KP Snacks reckon that convenience store retailers can capitalise on friends gathering together to watch the forthcoming Rugby World Cup matches.
Dark fruit flavour joins RTD range
ALREADY a hit in the cider category, dark fruit flavour has found its way into the RTD market through the latest launch from WKD.
Something for the kids
THE big night in is more than an incremental sales driver for off sales – it’s an opportunity to snap up soft drinks sales as well.
Collaborating with cola
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
A tasteful ad campaign
Premium soft drink brand Sanpellegrino has launched a new marketing campaign to accompany a packaging refresh for its Tastefully Right range.
Gin without the ABV
Edinburgh based distillery Old Curiosity has launched its first alcohol-free gin
Campaign push for hot snacks
Kepak has launched a new national marketing campaign for its Rustlers brand
Advertising for more gin growth
Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas
Spreading grocery spend
Grocery went through something of a revival in convenience last year, and Lotus Biscoff reckons Pancake Tuesday offers a chance to further drive sales of pantry staples
KP is feeling the heat
Things are heating up for KP Snacks, with the launch of KP Aromatic Thai Chilli Coated Peanuts.
Campaign is up to scratch
Tayto is hoping to bring consumers back to its Mr Porky brand through the launch of its largest ever advertising campaign
