Cold competition set to heat up
DAIRY Crest has created a new look for its Frijj flavoured milk range for 2015. Laura Sheard, head of marketing at Dairy Crest, said:...
Strongbow strings up Strawberry
Strongbow strings up another piece of NPD with the launch of its new Strawberry Cider variant in time for summer, exclusive to Tesco Group stores.
Bon bon with fizz
TANGERINE Confectionery has introduced a bon bon to its Refreshers range.
Each pack of Candyland Refreshers Fizz Balls contains four flavours and features Refreshers branding.
Adrian...
St Pierre loafs it onto the small screen in campaign
Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.
Sugar-free cherry to be put on the bus
PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Swizzels unveils updated Despicable Me 4 range
Sugar confectionery manufacturer Swizzels has updated the look across its Minions Squashies sweets in time for the franchise's new movie Despicable Me 4.
New look Scotch in triple jump
ONCE, twice, three times a whisky – the words “triple matured” have been added to the label of Whyte & Mackay.
Whyte & Mackay used...
Tropical treat to BEAR in mind
Kids fruit snacks brand BEAR has brought Tropical twist in its bestselling YoYos range, while Dole has touted its fruit cup range as a healthy choice.
Fruit still the flavour of NPD
SCiders take eight of top 10 drinks launches in 2015
What are you likely to be devoting more of your beer, wines and spirits shelf...
Tropical blast from Bazooka Candy
Bazooka Candy Brands reckons it will be able to drive up sales from kids with the launch of its new Tropical Juicy Drop Blasts fruity sour candies.
Staropramen’s blockbuster Paramount+ promotion
Drinks giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.
Smoking out the Grouse
Whisky brand The Famous Grouse is changing one of the expressions in its range – The Black Grouse.
From now on it will be known...
Mars Wrigley unveils a Christmas duo
Mar Wrigley has unveiled two pieces of chocolate innovation in time for the festive season across its Twix and M&M's brands.
Vivid invests in campaign for christmas
Vivid Vapours has announced a £4m investment in a TV, outdoor and digital advertising campaign to drive awareness of the brand’s new vaping technology.
The...
Walkers rolls out Christmas Sensations flavours
Crisps brand Walkers has rolled out two limited edition Sensations flavours for the festive season to help drive up sales of elevated snacks over Christmas.
Christmas lager up but ales dominate growth
TAKE-HOME sales of beer in the British off-trade at Christmas 2015 were 2% up on the previous year according to the first batch of ...
