Score big with a frozen range

Birds Eye backs PMPs as key sales driver PRICE-marked packs can deliver up to 60% more sales than standard packs according to Birds Eye, and...
Twirl White Dipped pack shots.

Cadbury launches Twirl White Dipped

Cadbury chocolate has unveiled a new limited-edition bar for its Twirl range with the introduction of the new Twirl White Dipped.
Pack shots of Peacock Cider Passion Fruit & Guava.

Kingfisher Drinks struts out with the new Peacock Passion Fruit & Guava cider

Premium world beer, cider and spirits firm Kingfisher Drinks has announced a new flavour for its Peacock Cider brand with the new Passion Fruit & Guava drink.

Breakfast on the go grows

Many consumers are opting to take their breakfast on the go, which can be good news for retailers according to Mondelez International.

Spooky treats from McVitie’s

SCREAMING onto shelves in time for Halloween, the latest seasonal range from McVitie’s injects a bit of terror into two of the firm’s biggest...
Pack shots of Soreen seasonal packs including the Halloween Cookies & Cream and Christmas Salted Caramel packs.

Soreen debuts seasonal cake treats for Halloween and Christmas

Cake loaves brand Soreen has launched a series of limited-edition variants of its Mini Loaves for the Halloween and Christmas periods.
Gourmade Macaroni Cheese

More choice for convenient meal times

FROZEN food brand Gourmade has launched a range of seven main meals, five sides and three desserts
Team members from Hive Mind brewery and Rave Coffee stand together hold bottles of a new brew which the two firms collaborated on. There are bottle of the drink on the table in front of them.

Hive Mind and Rave Coffee team up on new Stout

Welsh brewery Hive Mind has teamed up with Cotswolds-based Rave Coffee to produce a new coffee and honey stout named Second Breakfast.
Kingsmill-Loaf-Super-Seeds

Seeds of change

ALLIED Bakeries, the company behind Kingsmill, has launched Kingsmill Super Seeds, a new everyday seeded loaf.
Pack shots of Soopa Hooch Blue Raspberry and Soopa Hooch Cherry Cola.

Soopa Hooch rolls out to Asda stores

RTD brand Soopa Hooch has secured a new listing in Asda locations across the UK for its Blue Raspberry and Cherry Cola variants.

Free drink

DRINKS giant Diageo has launched the dairy-free vegan friendly Baileys Almande
A tube of Primula Cheese Pigs in Blankets flavour stands next to a small bite serve using the cheese. This is against a red velvet background.

Primula brings back festive Pigs in Blankets flavour

Cheese spread brand Primula has brought back its festive Pigs in Blankets flavour in time for the Christmas season this year.

Rowan Glen ramps up activity

SCOTTISH dairy brand Rowan Glen has its sights set on every part of the day as the brand looks to position the category as ideal for other ocassions - not just breakfast.
A pack of Stockley's Lemon Meringue hard-bolied sweets is tipped out over a pink background with the sweets spilling out.

Stockley’s takes on a dessert classic with Lemon Meringue sweets

Confectionery brand Stockley's has embraced the demand for nostalgic flavours in confectionery with its new Lemon Meringue sweets.

RTDs in a mix up

MIXING up the RTD category, WKD brand owner SHS Drinks has launched a new range of canned cocktails
Pack shots of Golden Wonder Saucers Sour Cream & Onion £1 PMP, Golden Wonder Bikers Cheese & Onion 35p PMP and Golden Wonder Oinks £1 PMP.

Golden Wonder turns up the flavour with new launches

Crisps brand Golden Wonder is set to turn up the flavour for the snacks category with the launch of three new variants for its £1 and 35p PMP ranges.