Pops that crunch
KELLOGG’S has launched Coco Pops Granola – combining clusters of puffed rice and wholegrain oats with wheat cereal shapes – with the aim of...
Walkers Tomato Ketchup and Worcester Sauce flavours return
Walkers has collaborated with Lea & Perrins and Heinz on a saucy flavour comeback with the return of its Worcester Sauce and Tomato Ketchup flavours.
Savoury success
CRISPS are a snack staple in Scotland’s convenience sector and for good reason.
With customers continuing to grab bags when they’re on the go or...
Altos launches Strawberry Margarita ready-to-serve variant
Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
All for nothing with Heineken launch
Heineken has launched its own alcohol-free beer
Supported by a £2.5m marketing investment, Heineken 0.0 aims to capitalise on consumer trends towards moderate alcohol consumption.
Premium...
Kellogg’s offers a protein breakfast with new High Protein Bites
Breakfast cereal brand Kellogg's has expanded the options for protein-rich breakfasts with its new High Protein Bites cereal.
Riding the wave into stores
Surf is up on shelves with a new look following a packaging revamp.
The new pack features more prominent placing of fragrance cues and two...
Perfetti Van Melle freshens up sales with Mentos and Smint campaigns
Confectionery giant Perfetti Van Melle has kicked off some fresh marketing for its Smint and Mentos brand to drive up sales across the summer months.
It’s not just about the kids
FOR many adults, the packed lunch brings back memories of primary school, but for a significant proportion of today’s adult consumers, the packed lunch...
Jam Shed introduces new White Wine Blend
Wine disruptor brand Jam Shed has launched a fruity new White Blend variant to its range, exclusively for Morrisons stores in the UK.
Chilling out in the house
THERE’S plenty of reasons for shoppers to treat themselves this autumn, according to Coppenrath & Wiese.
Aspall Cyder is set to elevate the cider category this summer
Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
Soft drinks with real purchase
Firms reckon PMPs can push impulse
Jaffa Cakes embraces Asian flavours with new Yuzu Lemon variant
Snacks giant pladis has introduced its latest flavour innovation for the Jaffa Cakes brand with the new Yuzu Lemon variant.
Having cake and eating it
Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.
Sly Dog Rum expands RTD market with Dark ‘n’ Stormy cans
Spiced rum brand Sly Dog Rum has rolled out a new addition to the RTD market this autumn with its new Spiced 'n' Stormy cans.






































