Sweet treats on the telly
Swizzels is back on the small screen with a new national TV campaign to support the launch of its Great British Puds pack.
Mixing it up
SHS Drinks has revamped its WKD cocktail can range with new-look packaging and an updated name
Christmas selection
Mars has unveiled its Christmas range for 2020 complete with NPD and returning favourites
Pasta packed for gamers
Premier Foods has put one of the most successful videogame franchises of all time on the packs of a range of Batchelors products
Just the tonic
Britvic branded tonic water has launched in the convenience channel for the first time.
Galaxy gets an orange twist
MARS Wrigley has added an orange twist to its Galaxy chocolate range.
Alcohol-free gin on the go
Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%
Exclusive for indies
Ready-to-drink brand WKD has launched a range of pre-mixed bottled cocktails for the take-home market
Comfort and convenience
Strathmore Foods eyes BNI success
AS the nights draw in, Strathmore Foods is set to launch two chilled ready meal flavours promising comfort and convenience.
The...
New ads for light snacks
PEPSICO has launched a humourous new marketing campaign to raise awareness of its Walkers ‘100 calories or less’ multipack range.
Premier pushes custard
Premier Foods has revamped its ambient dessert offer with NPD for Bird’s custard and a relaunch for Ambrosia Deluxe.
Shakes up for vegans
GROWTH for non-dairy drinks in the convenience channel is outpacing the total market, opening up opportunities for retailers according to Mars Chocolate Drinks and Treats.
Weetabix comes home
Weetabix has launched a larger pack format for its On The Go drink, which the brand reckons should appeal to busy families looking for convenience in the morning.
The perfect fit
Allied Bakers has launched a new Kingsmill variant that is tailor made for toasters.
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Innovating with fruit
New fruit flavours have been added to Mars Wrigley’s Extra chewing gum brand.
