Pack shots of It's The Dog's Peanut Butter Balls.

The Protein Ball Co launches new It’s The Dog’s treats for both owners and...

The Protein Ball Co has made its first foray into the pet treat market with the launch of It's The Dogs, a treat made for dogs that owners can also share with them.

More tastes form the US

EMPIRE Bespoke Foods has secured a deal with US cereal producer Malt-O-Meal (MOM) which will see the firm distribute its cereals on this side of the Atlantic.
Orlando Bloom in Staropramen ad

Staropramen relies on Orlando for some passion

Staropramen relies on Orlando for some passion
baxters-Super_Good_Full_Range

The super soups

HEALTH is at the heart of the latest soup launch from Baxters, with the roll-out of the firm’s new Super Good range
Halloween advert for Strongbow cider featuring its Dark Fruit variant with fruit in the background that have jaggy leaves attached made to look like bat wings.

Heineken launches Halloween marketing for Strongbow

Heineken UK has kicked off a new spine-chilling campaign for Strongbow cider to tie in the with popularity of the drink during the Halloween season.
Pack shots of Hovis Best of Both with the Wicked For Good 2025 on pack promotion.

Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion

Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
Kirstin Mackie thinks shoppers want to know that their food contains only the ingredients they would expect, handing an advantage to the farm-based firm.

Sweet life for local treats

Provenance aids performance, says Mackie’s, as the Scottish producer sets out ‘back-to-basics’ stall
Desi Daru founders Mohit Singh and Aneet Kaur stand outside a Waitrose store holding bottles of Desi Daru Mango Vodka.

Desi Daru vodka makes its Waitrose debut with Mango Vodka variant

British-Indian vodka brand Desi Daru has made its grocery debut as the brand's Alphonso Mango variant has made its way to Waitrose stores.
Angel Delight butterscotch & Chocolate and Chocolate & Salted Caramel flavours

A taste of heaven on the go

Premier Foods has launched two new Angel Delight ready-to-eat dessert pots.
Pack shots of Stoli Halapeño Pepper vodka.

Stoli introduces ‘Halapeño’ Pepper vodka

Vodka brand Stoli is set to deliver an extra bit of spice to the drinks cabinet with the roll out of its new Stoli Halapeño Pepper spirit.

Moderate shoppers want treats

EVERYTHING in moderation is a trend in growth, but consumers concentrating on health still want to treat themselves when shopping the wine category.

The price of value

SPAR Brand has relaunched seven of its standard cooked meat lines with revamped packaging to highlight its value and quality

Evolving with the consumer

Unilever highlights changing consumer preferences as key to its NPD programme

M&M’s land in a new cake format

Fans of M&M’s can now enjoy the brand in a new format

The future is bright

Imperial Tobacco has released its latest product innovation in the factory-made cigarette category, in the shape of L&B Blue Bright Air Filter

CBD display has arrived

Cannabidiol oil firm CBD Asylum has launched the UK’s first counter display unit to include a range of CBD products .