Plenty cleans up Christmas
PLENTY brand owner SCA aims to capitalise on what it sees as the brand’s exceptional consumer loyalty in coming weeks when it pitches its...
Coca-Cola to give away Endless fun this summer
Coca-Cola Europacific Partners has kicked summer with its new 'Endless Summer Pass' promo, which will see shoppers bag tickets to major global events.
Acting on impulse
CONFECTIONERY has been recognised as a key product category in c-stores for a very long time. And confectionery companies have spent decades honing their...
Add a dash of luxury with The Bitter Club
British bitters brand The Bitter Club has made its debut to the UK's off-trade with the launch of three variants which include pairings of two flavours.
Graham’s in the top spot
SCOTTISH dairy brand Graham’s has become the top-selling take-home block butter in the country.
The firm says Kantar Worldpanel research for the...
Shaken Udder gets playful in new campaign
Premium milkshake brand Shaken Udder aims to inject more fun into consumers' daily lives with its playful new multi-million-pound marketing campaign.
Raging Bull backs British bangers
CELEBRITY Masterchef winning sports star Phil Vickery will become the face of British sausages next month.
The international rugby star, said to have been nicknamed...
Meal powder brand Vybey rolls into the UK
Functional meal powder brand Vybey is making its way to the UK's brick and mortar stores for the first time as it rolls out its Complete Meal Shake range.
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Aldi brings in a Fierce touch to its Beer Festival
Aberdeen-based craft brewer Fierce Beer has launched a new collaboration series with other brewers across the UK as part of Aldi's Scottish Beer Festival.
Nicky launches elite toilet tissue
After a successful 2014 for Nicky with the brand’s toilet tissue range registering a +20.3% growth over the previous year*, in 2015 Nicky is...
Lonkero to take UK market by storm
Finnish alcoholic RTD brand Lonkero is set to launch in the UK for the first time as the brand aims to offer an alternative to beers and ciders this summer.
Price-marked snack packs
PRICE-MARKED packs have been particularly important to boosting sales in the crisps and snacks category, according to KP Snacks.
Nielsen figures, quoted by the company,...
Four Loko launches new Pink Melon flavour
Vodka-based RTD brand Four Loko has grown its core range of drinks with the addition of its new Pink Melon flavour, coming in a vibrant pink can.
Barr’s biggest ever
TWO consumers will each win a £20,000 holiday in an Irn-Bru summer competition that Barr is calling its biggest ever on-pack promotion.
Thousands of other...
Nutella builds up the frozen offer with new Ice Cream tubs
Ferrero UK & Ireland has expanded its presence in the frozen category as its Nutella Ice Cream Tubs make their way to the UK market for the first time.
