Cold competition set to heat up

DAIRY Crest has created  a new look for its Frijj flavoured milk range for 2015. Laura Sheard, head of marketing at Dairy Crest, said:...
Pack shots of the new Strongbow Strawberry including a single 500ml bottle as well as a four pack of 440ml cans.

Strongbow strings up Strawberry

Strongbow strings up another piece of NPD with the launch of its new Strawberry Cider variant in time for summer, exclusive to Tesco Group stores.
Candyland Refresher Fizz Balls

Bon bon with fizz

TANGERINE Confectionery has introduced a bon bon to its Refreshers range. Each pack of Candyland Refreshers Fizz Balls contains four flavours and features Refreshers branding. Adrian...
Visual from the St Pierre ATL campaign featuring a man holding sesame seed brioche burger buns with a pack of St Pierre Sesame Seed Burger Buns in the bottom left with the phrase "For France's sake, not the plastic cheese'

St Pierre loafs it onto the small screen in campaign

Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.

Sugar-free cherry to be put on the bus

PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign. Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying...
Pack shots of Swizzels Squashies Drumstick Despicable Me 4 Banana & Blueberry sweets.

Swizzels unveils updated Despicable Me 4 range

Sugar confectionery manufacturer Swizzels has updated the look across its Minions Squashies sweets in time for the franchise's new movie Despicable Me 4.
Whyte & Mackay

New look Scotch in triple jump

ONCE, twice, three times a whisky – the words “triple matured” have been added to the label of Whyte & Mackay. Whyte & Mackay used...
Fruit snacking brand BEAR has launched a new Tropical flavoured YoYos snack.

Tropical treat to BEAR in mind

Kids fruit snacks brand BEAR has brought Tropical twist in its bestselling YoYos range, while Dole has touted its fruit cup range as a healthy choice.

Fruit still the flavour of NPD

SCiders take eight of top 10 drinks launches in 2015 What are you likely to be devoting more of your beer, wines and spirits shelf...
Pack shots of Tropical Juicy Drop Blasts.

Tropical blast from Bazooka Candy

Bazooka Candy Brands reckons it will be able to drive up sales from kids with the launch of its new Tropical Juicy Drop Blasts fruity sour candies.
Staropramen 12x330ml bottle multipacks feature Paramount+ illustrations for maximum visibility on shelves.

Staropramen’s blockbuster Paramount+ promotion

Drinks giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.

Smoking out the Grouse

Whisky brand The Famous Grouse is changing one of the expressions in its range – The Black Grouse. From now on it will be known...
Pack shots of Twix & Friends Medium Selection Box and M&M's Crispy Milk Chocolate Santa Treat

Mars Wrigley unveils a Christmas duo

Mar Wrigley has unveiled two pieces of chocolate innovation in time for the festive season across its Twix and M&M's brands.

Vivid invests in campaign for christmas

Vivid Vapours has announced a £4m investment in a TV, outdoor and digital advertising campaign to drive awareness of the brand’s new vaping technology. The...
Pack shots of Walkers Sensations Prawn Marie Rose and Honey Glazed Ham crisps.

Walkers rolls out Christmas Sensations flavours

Crisps brand Walkers has rolled out two limited edition Sensations flavours for the festive season to help drive up sales of elevated snacks over Christmas.

Christmas lager up but ales dominate growth

TAKE-HOME sales of beer in the British off-trade at Christmas 2015 were 2% up on the previous year according to the first batch of ...