Dutch pilsner returns
Japanese brewing giant Asahi is bringing one of the Netherlands’ biggest beers back to the UK market
Minion support
Brioche Pasquier has recruited the Minions to help drive sales of its Brioche Rolls and Brioche Rolls with Chocolate Chips.
Retailer scoops £5K
Caraboa has been rewarding retailers with cash prizes as part of an incentive offering an incentive to stock the energy drink brand
PMPs for petcare
Mars Petcare has expanded its price-marked pack range with the launch of three new PMPs
An appealing release
SPICED rum brand Dead Man’s Fingers has added a new banana variant to its portfolio.
Fruit flavour from Rubicon
AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
Shaping up for sports
With the nation’s eyes on big sports events this summer, Kerry Foods has launched two limited edition ranges into its Strings & Things portfolio
PureCraft bakery brand lands
PREMIUM bakery brand PureCraft has landed on UK shores, offering retailers an initial range of seven products with further launches scheduled for 2021.
Tapping into...
Snacking at School
YOPLAIT has launched a new Frubes family pack, as children get used to the classroom again.
Flavour first in UK
EXOTIC fruit is at the heart of the latest launch from KBE Drinks.
Sustainable new packs
BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic.
The move to 100% rPET coincides...
Tapping into tea trends
Tata Consumer Products offers its assessment of the UK tea category
SOME things have changed markedly over the last two years, but one thing remains...
Gotta catch ‘em all
Premier Foods has launched a new on-pack promotion in collaboration with Japanese gaming, TV and film sensation Pokémon.
Sweet stock competition
Swizzels has launched a new competition offering retailers the chance to score £100 worth of free stock.
Tropical twist
DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.
Brewing up balance in schedules
VAULT City Brewing has adopted a four-day workweek, claiming to be the first commercial brewery in the UK to do so.
