Cracker of a campaign
Mondelez International has brought together Ritz and Philadelphia for the latest marketing campaign for the cream cheese brand.
Two cider brands say cheers to summer
Cider brands Brothers and Westons have each come up with different ways to get consumers in the mood for the summer months ahead.
Desserts top tips
THE rekindled interest in eating and entertaining at home in recent times has meant many types of frozen food have become ‘hot stuff’ reckons...
Edinburgh Gin with Izzard on the Fringe
Edinburgh Gin has launched the latest limited edition gin in its Edinburgh Gin Presents initiative with comedian Suzy Eddie Izzard.
Gold standard РNescaf̩, extends its Gold Blend range
NESCAFÉ is marketing Gold Crema, an extension to its Gold Blend range, with a £2.8m campaign: a 30-second TV ad plus roadside and railway...
Smoke-free world is goal for Philip Morris
Philip Morris Limited commercial operations director John Rennie explains why the IQOS ILUMA is a revolutionary product in the heated tobacco category.
Gluten-free from Yorkshire
YORKSHIRE-based snack manufacturer Seabrook has given its crisps a major revamp, underlining the brand’s regional heritage. The new-look packaging, released this month, also...
Market news | Ilchester Cheese, Cadbury, McCain, Capri-Sun
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales – this time from Ilchester Cheese, Cadbury, McCain and Capri-Sun.
First edition – Pimm’s blackberry and elderflower
PIMM’S has added blackberry and elderflower to its No 6 Vodka Cup to make a very British new fruit flavour in time for summer....
Gould cans Served in Tesco
Ellie Goulding's award-winning RTD cocktail brand Served is now available in Booker depots and Tesco stores across the UK.
Tasty at the double – Food on the go
Food on the go doesn’t have to be cool as firms boost ready-to-heat ranges
HOT snacks specialist Kepak Convenience Foods reckons it’s helping retailers achieve...
A Trüfrü delight comes to stores
American frozen treat brand Trüfrü has made its way to the UK market with its first national listing in Tesco stores across the whole of the nation.
Another year, price-marked
DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...
Marmite Cheddar rolls to Iceland
Ilchester Cheese has driven further access to its Marmite Cheddar Cheese product with the launch of the cheese to Iceland across the UK.
Bread gets a modern makeover
DADS and bread are pretty much the same, right? Well they are according to Allied Bakeries brand Kingsmill.
Its new ad campaign features Cold...
Mud House offers a taste of adventure
Accolade Wines brand Mud House is offer 15 consumers the chance to win a luxury getaway with global wine brand Mud House wines.
