New look from Howell’s
Northern Ireland-based Irwin’s Bakery has spent £40,000 to rebrand its Howell’s Handmade range of cakes and biscuits.
The project included the purchase of a labelling...
Scots shoppers take the biscuit
Mark Thomson, business unit director of Kantar Worldpanel looks at consumer trends in biscuits and cakes.
SHOPPERS in Scotland still go for traditional favourites like...
Cheese sales to hit the net at Euro 2020
IN a bid to repeat its success at the last European nations football tournament, Mini Babybel will be kicking off the summer with a marketing campaign built around Euro 2020.
Co-op grows vegan range
The Co-op unveiled its new Gro range of meat-free products last month, aiming to appeal to those starting the year off with a vegan diet.
Snacking for the climate
MEAT alternative brand Quorn returns to TV screen this month with a new campaign focusing on Quorn Wonder Grains
Golden ticket for takeaways
THE big night in is at the heart of the latest on-pack promotion from Tayto – The Great Golden Wonder Takeaway Giveaway.
Crisps and snacks make a night in
At the height of Covid-19 restrictions, the big night in was a key weapon in the fight against boredom, and habits developed during the pandemic look set to continue, according to crisp and snack brands
Fuel update for forecourts
FORECOURT retailers were updated on the work of the Petrol Retailers Association (PRA), and heard from representatives from fuel and energy companies, at the...
Scoring with chocolate
Cadbury has joined forces with some of the UK’s biggest football clubs for the return of its ‘Match & Win’ promotion
Value is critical to consumers
PMPs thrive in times of uncertainty
Heritage updated
Walker's Shortbread, has unveiled new packaging ahead of the Christmas and New Year sales period
Hitting the right notes
LIDL has been inviting consumers to pair the flavour notes of its Ben Bracken 18-Year-Old single malt with a bespoke music playlist.
The 43% ABV...
Sunshine range
SOFT drinks company Nichols PLC has turned the spotlight on health and flavour with the relaunch of Vimto’s core squash range – in time for the summer months.
Fruit flavour from Rubicon
AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
Time to return to TV
Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand
Puppie lands from America
THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.
