Mentos bolsters Discovery launch in new campaign
Perfetti Van Melle is set to build on its new launch Mentos Discovery with a new marketing campaign running for three months over summer.
Drinks brands on icy mission
WITH summer sun, hopefully, on the way two major drinks brands have come up with cool new lines, frozen drinks pouches.
SHS Drinks has launched...
Mount Gay releases new Eclipse Navy Strength Rum
Barbados rum brand Mount Gay Rum has bottled in its rich naval history with the launch of its new Eclipse Naval Strength rum.
Beyond mealtime
THERE are opportunities for retailers during the school term beyond selling items for packed lunches according to Dairy Crest. The company’s central shopper marketing...
A Fairtrade brew to do good from Brewgooder
Brewgooder has established a Fairtrade-certified supply chain for its Fonio Session IPA, offering consumers a more ethical option in the beer category.
Cereal giant lowers PMPs
EARLIER this year Kellogg’s reduced the prices of its permanent price-marked packs of cereals.
It said the move was designed both to boost sales...
Lucozade brings a Can-Can energy to launches
50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Back by popular demand
Crisp fans have had their say and Walkers has responded by adding Beef and Onion flavour to its permanent portfolio.
Consumers were asked to vote...
Eden Mill aims for whisky cocktail lovers
Independent distiller Eden Mill has teamed up with East Neuk Salt Co. to launch a new Smoked Salt Sugar Syrup to pair with its The Guard Bridge whisky.
WKD aims to create a rush for blush
SHS Drinks is setting out to attract the new generation of RTD consumers with the launch of WKD Blush.
The new line – a 4% ABV,...
Whitebox Cocktails shakes up a new Espresso Martini
Edinburgh-based canned cocktail brand Whitebox Cocktails has launched its new Espresso Martini serve with the new canned Collina & Co Espresso Martini.
High tech vaping
NEW technology and a new design are built into the latest products from e-cigarette brand Blu.
The closed system Blu Go and Blu Plus have...
Pepsi kicks off Christmas campaign
Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.
C-stores up
Price competition and poor weather combined to make last year a difficult one for soft drinks but some drinks and, in particular, the convenience...
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
Shake up for low-carb drinks
ATKINS has repacked its shakes, said to contain 85% less carbohydrates and 93% less sugar than regular strawberry or chocolate flavour drinks, in a...
