Shareable breakfasts
SOCIAL media can have a huge effect on consumer trends across categories – from hospitality chefs making more use of ‘Instagram-friendly’ ingredients, to influencers shaping fashion trends.
Four Loko launches Hawaii flavour
Launch takes the flavour range of the no1 RTD brand in Scotland to 10
Four Loko has launched a new tropical flavour of its...
Having a WKD summer
RTD brand targets young adults with nationwide campaign
READY to drink stalwart WKD has been engaging in an interactive summer campaign with the goal of...
Scotty Brand brings rare Golden Raspberries to Asda stores
Unique home-grown fruit from Scotty Brand will be available for a limited time
SCOTTISH fruit and veg brand Scotty Brand has rolled out its unique...
Flyers unveils non-liquorice sticks with sour flavours
Confectionery brand Flyers has launched a new non-liquorice sweet with the introduction of its new Apple & Raspberry Flyers.
Quorn is back on TV screens
Meat-free foods brand Quorn has made its return to the small screen for the second time this year, highlighting its range of frozen, high protein products.
Combined Italian flavour
TWO of the big names in Italian food, including one of the UK market’s biggest culinary oils brands are now working together and the...
Birra Moretti unveils new Christmas packs
Premium Italian lager brand Birra Moretti has received a new festive pack design as Heineken UK rolls out a new Christmas campaign for the brand.
A world in a mug
CONSUMERS are increasingly willing to experiment with more adventurous flavours from around the world
Walker’s Shortbread and Andy Murray knit in some festive cheer with Christmas jumper campaign
Walker's Shortbread has teamed up with Wimbledon champ Andy Murray as part of its new Christmas campaign and Cash for Kids' charity initiative.
KitKat accelerates the break with new Formula 1 chocolate car
Chocolate bar brand KitKat has unveiled its new Formula 1 Chocolate Car bars in the shape for a Formula 1 racing car in partnership with the motorsport.
Ploughing on with new packs
PREMIUM crisp brand Fairfields has a new look thanks to a packaging overhaul with provenance at its heart
The Famous Grouse flies with Martin Compston in new campaign
Whisky brand The Famous Grouse has brought in Line of Duty star Martin Compston to front its new Scottish Rugby campaign in time for the Six Nations.
Cadbury’s creation campaign
CHOCOLATE fans are being given the chance to create their very own Dairy Milk variant, with the potential to see their bar come to...
Mentos builds impulse sales with Feeling Berry Good single pack
Confectionery brand Mentos has unveiled a new single roll format for its Feeling Berry Good flavour following its sharing bag launch in 2025.
You can put a price on your health
Castillo claims the rise in fitness bloggers and online celebrities has lead to more consumers than ever aiming to make healthier consumption choices, with protein proving to be particularly popular .
