React to new trends in tea
THERE’S just no separating UK consumers from their cuppas. Whether it’s the first thing in the morning or to help unwind at the end of a long day at work, there are plenty of tea variants to suit all consumer needs.
Packing a new punch
Boost Drinks has responded to consumer demand by adding a fourth flavour to its Juic’d 500ml can range – Tropical Fruit Sour Punch.
Campaign to feel good with Yakult giveaway
Yakult has launched a new on-pack giveaway as part of its ‘Feel Good Mission’ giving consumers the chance to win from seven luxury breaks.
Gluten-free macaroons are on trend for flavour
Gluten-free bakery brand Mrs Crimble’s has launched Caramel Macaroons in a six pack.
Belhaven pushes its local roots across its beer
Provenance of a brand matters to consumers, making local products like Belhaven beers key must-stocks for the year ahead.
New hire is paving the way
Philip Morris Limited (PML) has named Duncan Cunningham as its new external affairs director, as the firm aims to improve access to its smoke-free range of products.
Playful promo across Oreos
Mondelez International is aiming to unlock consumers’ playful side with its new promo for Oreo cookies.
Catchers of the rye
With wellbeing high on the agenda, people will be looking to make healthier but affordable choices, reckons Mark Frossell, referring to the Baker Street brand.
Hubba Bubba launches ice lollies
Mars Chocolate Drinks and Treats has pushed its Hubba Bubba bubble gum brand into the frozen foods category with a new ice lolly.
New Kingsbarns whisky
Kingsbarns Distillery has high hopes for its new Doocot flagship single malt whisky.
Strongbow gets Ultra ambitious
Drinks giant Heineken UK has launched a new Strongbow variant – called Ultra Apple – which it says will keep the cider category buoyant for the future.
Pet lovers ham it up
DOG owners are big old softies according to Richard Shonn, managing director at discount pet supplier 151 Products. He reports a healthy market for...
Get More Vits widens its offering
Get More Vits has widened its offering with a range of multivitamin squashes that it reckons are ideal for Scottish consumers.
Interesting aim – new tea range, Tetley Estate Collection
TETLEY aims to upgrade the cuppa with a new tea range, Tetley Estate Collection. “Part of our strategy was to develop teas that added...
Drams good for a celebration
St Andrew's Day represents a great opportunity for convenience retailers to gain additional sales and encourage consumers to trade-up by stocking quality whiskies.
Name change for Weetabix
CHOCOLATE Weetabix is now Weetabix With Chocolate as part of a relaunch designed to reinforce the brand’s healthy image.
A £1.8m ad campaign to support...
