Busting out a new campaign


Coca-Cola European Partners (CCEP) has launched a multi-million-pound campaign to promote its flavoured Diet Coke range.

Teaming up with actress Tanya Reynolds, the humorous campaign spans out of home advertising, radio and includes a new TV commercial.

Simon Harrison, vice president of commercial development at CCEP said: “This campaign highlights how Diet Coke is continuing to innovate and expand.”