Energy drinks brand Carabao is launching a new on-pack promotion that will give consumers a chance to win a share of £1m.
The scheme –named Mr Carabao’s £1m Giveaway– offers 114,000 opportunities to win over a three-month period from 1 July, with a top prize of £50,000.
A £1m TV ad campaign will support the promotion, running across mainstream TV, on-demand services, and big screens at football stadiums.
John Luck, chief marketing officer at Carabao UK, said: “At Carabao we are committed to growing the energy drink market, which is why we have created a range of great tasting low and zero sugar energy drinks for all adults to enjoy.
“Participants in our £1m giveaway promotion are guaranteed a great-tasting boost of energy to get them through the day as well as having the chance of winning a financial boost ranging from £5 to £50,000.”