And it’s Hooch, camera, action!
Consumers will be able to watch a film for free with every bottle of Hooch they purchase, thanks to a new ‘Just Av An Ooch’ campaign .
Serving up success
C&C Group has released Magners Dark Fruit in a new specially designed glass bottle .
New tin celebrates special birthday
Baxters is celebrating its 150th birthday this year, and the Scottish institution has marked the occasion by releasing a special edition tin of Royal Game soup .
New cheese pack looking grate
Lactallis McLelland has expanded its Scottish cheddar offer with the launch of a larger grated Galloway pack .
Littleseed big ambitions
Emerging brand Littleseed has launched a new British extra virgin rapeseed oil .
Friendly Mentos
Mentos has brought back its range of limited edition ‘Say Hello’ sweets in a bid to get shoppers talking about the brand, and to each other .
Public chooses new VK flavour
RTD brand VK plans to launch a new Watermelon variant following a public search that is said to have reached over six million consumers .
Club is on a roll
Scottish cigarette brand Kensitas Club is now available in roll your own .
New veganings
With more consumers embarking on a free-from diet, the baking category has had to adapt to changing tastes .
Maltsmiths on screen
Heineken's craft inspired beer Maltsmiths has launched its very first TV advert .
Wild for new sweets
Confectionery brand Maynards Bassetts has launched new Soft Jellies Wild Safari .
Feeling hot hot, hot
Hellmann's has added some heat to its range with the launch of Chilli Mayonnaise Fired by Tabasco Sauce .
NPD galore for whisky giant
Glasgow-based spirits producer Whyte and Mackay has bolstered its premium portfolio with the launch of a new premium blend and a facelift for an old favourite .
Red is the new black for Coca Cola’s packaging
COCA-COLA has a new look across its original recipe and zero sugar range .
Lighter than air
A high-protein, low-calorie ice cream firm has expanded its UK operation by adding an additional three flavours to its portfolio .
Extra Dexters PMPs added
Kervan Gida is expanding its Dexters range .
