Maltsmiths on screen

HEINEKEN’S craft inspired beer Maltsmiths has launched its very first TV advert, centred around the theme of ‘When You Love What You Do’.

The 30-second ad follows a male and female maltsmith dancing around a brewery to the tune of ‘You Make My Dreams’, highlighting the love they have for what they do. The £4.5m campaign aims to bring consumers into craft beer for the first time, and encourage customers to trade up.