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Skittles gets the blues

WRIGLEY has introduced blue to its rainbow of Skittles colours. Intended, says the firm, to excite consumers and achieve new sales, the new variant appears...

Following the trend with pinch of salt

CURRENT  and expected trends often influence new product development and Mars reckons a new line in the Galaxy chocolate range will bring a fashion food flavour ...
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A season for sweets

NOVELTY and nostalgia are, in many respects, what Christmas is all about. And confectionery firms say sweets are ideally placed to deliver both. In the...

Milking it with new promotion

CADBURY Dairy Milk is set to highlight  its ‘glass and a half of milk’ credentials in its upcoming ‘Adopt a Cow’ on pack-promotion. Available on...

Softer gummies based on Fluffies

BAZOOKA Candy Brands has added Fluffies foam gummies to its Moshi Monster range. The softer gummies, based on the Fluffies family of Moshlings, are...
Swizzels Fun Mix

Mix it up for a bit of a change

CONSUMERS are increasingly looking for alternatives to chocolate at Easter and Valentine’s Day

Tango gets the blues

TANGO’S future is not just orange: Rose Marketing is adding blue raspberry bon bons to its fizzy drink-based range. Tango blue raspberry crushed ice drinks...

Mrs Tilly’s flies the flag

Scottish confectioner Mrs Tilly's has been highlighting its growth plans to further its presence across the convenience sector and build up its range.
Cadbury Mini Eggs and white Creme Egg

Count on eggs in advance

Mondelez is rolling ahead and has laid out its table for Easter celebrations this year.

NPD to keep things sweet

Swizzels has been expanding popular brands with new flavours and formats .
Twirl packs

Communicating value

Mondelez is hoping it can provide benefits to both retailers and shoppers with the launch of a new price-marked pack running across some of its top selling Cadbury lines.
Three sizes of Golden Wonder Barbecue Strikers crisp bags

Proper sharing pack kicks off for Tayto

Tayto is set to keep the sharing occasion a popular one for end-of-year celebrations with a new addition to its line-up.

Dark buttons in the bag

Cadbury Bournville is moving into the sharing bag format with the launch of Cadbury Bournville Giant Buttons .

Reduced plastic packs coming soon

Mars Wrigley has stepped up its sustainable packaging programme, with narrower packs set to roll out in April

Trebor unveils fresh new pack design

Trebor has unleashed a rejuvenated pack design. The brand’s red star mark has become the heart of the new identity using tonal colours on each...

Bliss scores first supermarket listing

Scottish snack brand Bliss has celebrated its first supermarket listing for its Crispy Mallow Bars with appearances from its mascot across Scotland.