WE’RE now smack bang in the middle of one the most important periods of the year for boxed chocolate sales, says chocolate confectionery producer Ferrero.
Spring – with its established three important gift-giving occasions of Valentine’s Day, Mothers’ Day and Easter – brings what the firm, quoting Nielsen research, says is a £139m boxed confectionery sales opportunity.
Last year Ferrero achieved its own highest UK spring sales to date, £22m.
This year the firm is backing its boxed products and other confectionery lines with marketing activity worth £1.3m including the merchandising materials designed to help retailers capitalise on spring opportunities.
Levi Boorer, Ferrero customer development director, said: “Gifting is an all-year-round opportunity for retailers occurring every day however more prevalent during spring.”
The firm sees a number of Ferrero Rocher packs as year-round must-stocks including its: 16-piece Ferrero Rocher T16 box with an RRP of £4.99; Ferrero Rocher T24 (£8.14); Ferrero Collection T15 (£5.20) Raffaello T24 (£5.97) and its smaller packs – Rocher T5 (£1.54); Rocher T3 (84p); Raffaello T3 (84p).
In spring it suggests retailers should also stock: Ferrero Rocher T10 (RRP £4.71); Ferrero Rocher Mini Cube T6 (£3.14); Ferrero Rocher T13 (£5.97) and the firm’s eggs and Grand Rocher range.