Ferrero support across platforms
Saying it had a ‘fantastic Christmas’ last year Ferrero is supporting its products during this year’s festive season with £3.6m worth of advertising and...
Sales sugar and spice
The only subcategory within confectionery that is growing is sugar confectionery, now worth £242m having grown by 3% in the last year, says Chewits.
Looking...
The pound on your packet
DOES price remain vitally important to shoppers? The short answer appears to be yes, especially £1 prices.
Bev Seymour, commercial manager of Chewits brand owner...
Bags more in sweet choice
STRESSING the importance of the £1 price point, Wrigley has added four more bags to its price-marked range.
Dan Newell, onfections marketing manager said: “Consumers...
Bags of temptation
Chocolate firm Thorntons has teamed up with Finsbury Food Group to create sharing bags of Little Temptations.
The mini cornflake, chocolate and fudge clusters come...
Dark flavours
Sugar confectionery is more popular than ever at Halloween says Wrigley and it is aiming to send sales soaring with themed packs this year.
Skittles...
Caramac launches new sharing bag
Nestlé Confectionery has unveiled a new launch for Caramac which heralds a move away from a bar format for the first time in its...
Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
Tangerine releases Halloween specials
Tangerine Confectionery, the creator of a wide range of retro confectionery brands is introducing two special editions for the seasonal Halloween market.
Sweet Champions Halloween...
Trebor unveils fresh new pack design
Trebor has unleashed a rejuvenated pack design.
The brand’s red star mark has become the heart of the new identity using tonal colours on each...
Smash and jive
Cadbury Dairy Milk’s Marvellous range is on the small screen in September and October with a campaign featuring new Rocky Mallow Road flavour.
The 30-second...
Boxing up generation gap
Among its Christmas chocolate selection this year, Nestle will be offering an extended After Eight range. A spokesperson said: “After Eight is looking to...
Limited coffee break
THREE new varieties and a return to TV mark a busy period for KitKat.
The brand’s first coffee-flavoured variety has been launched in the shape...
New route to sales growth
Quoting figures from Neilsen, Mondelez says it has a 31.9% share of the UK’s £4.8bn confectionery market and it puts that down in large part...
Magnum set to warm things up
Ice cream brand Magnum is releasing a luxury range ... without ice cream.
Brand owner Unilever has teamed up with speciality confectioner Kinnerton to create the...
The sweet favourite
When it comes to sweet treats, chocolate is the nation’s favourite and the latest figures from Key Note show that its value continues to grow...
