Dark buttons in the bag

CADBURY Bournville is moving into the sharing bag format with the launch of Cadbury Bournville Giant Buttons – available from this month.

The new pack is available in a 95g pack at £1.49 as well as in £1 PMP format in a case size of ten.

Mathieu Maggi, brand manager for Cadbury Bournville, commented on the launch: “Dark chocolate penetration is growing in the UK, and we know there are only a few players present within sharing bag. By teaming the most recognisable dark chocolate brand with the iconic Cadbury Giant Button format, we believe we’ve created a real opportunity for retailers to drive sales.”