‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
Swiss innovation
SWISS vegan chocolate brand Fellow Creatures has secured UK-wide listings in time for Christmas.
New Kingsway Sweet Shop Choc’s – Novelty pick’n’mix on a bar
HANCOCK has combined pick’n’mix novelties such as Cola Bottles, Fried Eggs, Mini Marshmallows and Strawberry hearts with chocolate in its new Kingsway Sweet Shop...
Cadbury gift pack rolling out
Chocolate has long been a go-to gift for consumers and confectionery giant Mondelez International has created a new gift card range for all occasions.
Bags of temptation
Chocolate firm Thorntons has teamed up with Finsbury Food Group to create sharing bags of Little Temptations.
The mini cornflake, chocolate and fudge clusters come...
M&Ms join the caramel market
Limited edition packs are launched
Tactics for selling Tic Tacs
Pocket confectionery is one of the most impulsive categories within confectionery, with seven out of ten purchases being unplanned, says Levi Boorer, customer development...
A flurry of NPD from Ferrero
Ferrero has unveiled a raft of NPD across its Ferrero, Kinder and Thorntons chocolate brands.
Shoppers rush to sugar but still want choc value
Three retailers will contest the Confectionery Retailer of the Year award category at the Scottish Grocer Awards 2013. We spoke to one shortlisted entrant,...
Nights in and on-the-go boost sweets
FRUIT flavours are helping the sugar confectionery category continue to grow, says Dan Newell, confections marketing manager at Wrigley.
Newell reports that fruit confections grew...
PVM has valued advice in good value
Perfetti Van Melle offers retailers tips on how to drive up confectionery sales over the festive period with a strong stock of PMP options in store.
Tradition hits the spot
NISHA Enterprise has been touting the success of its range of traditional sweets following the launch of its Millar Smooth Butterscotch.
Sunny Pahuja, managing director...
Mix it up for a bit of a change
CONSUMERS are increasingly looking for alternatives to chocolate at Easter and Valentine’s Day
Spring into boxed sales boosts
WE’RE now smack bang in the middle of one the most important periods of the year for boxed chocolate sales, says chocolate confectionery producer...
McVitie’s Club Layers into the confectionery sector
Global snacking firm pladis has taken the famous McVitie's Club biscuits brand into confectionery for the first time with McVitie's Club Layers Orange.
It’s a sweet celebration
This year, Diwali falls on Sunday 27 October and Ferrero is offering bespoke point-of-sale kits for the festival of lights.
