Toffifee gets festive for new ad
STORCK UK has launched its Toffifee Seasonal pack as part of a campaign it says is designed to increase confectionery sales in the festive...
Indulgent expansion
PROVIDING high-quality everyday indulgence is at the heart of the chocolate business of Mackie’s of Scotland, says the firm.
Mackie’s chocolate is now made in...
Marks for Mars
MARS has added six items to its 50p PMPs range.
The new PMPs feature Mars, Snickers, Twix, Bounty, Maltesers and Maltesers Teasers.
A range of POS...
Innovation the growth key
CONFECTIONERY is the most impulsive category in c-stores with 70% of purchase decisions made in store says Mondelez International.
Quoting Nielsen research, Mondelez values the...
Data driven sweet sales
SWIZZELS and data and digital consultancy firm TWC have joined forces to develop a data-led sales strategy for the sugar confectionery maker.
Capitalise on desire for caramel
On-trend and relevant new flavours are significant growth drivers in chocolate, according to Mondelez International.
Chocolate PMP push set to continue
CONFECTIONERY suppliers have been keen advocates of PMPs on a wide variety of countlines, sharing-sized products and other lines.
Towards the end of last year ...
Fruit-tella unveils two new multipack formats
Perfetti Van Melle has expanded on the flavours for its Fruit-tella multipacks as the brand's Summer Fruits and Berries & Cherry variants join the format.
Toffee with a bit of history
A CONFECTIONERY brand founded under the reign of Queen Victoria has been heaping praises on its latest NPD, which taps into contemporary demand for salted caramel products while boasting some impressive provenance
Fresh perspective
Changes in the mints and gum market suggest people want new and fruity flavours
NEW flavours of gum are tempting people away from buying mints...
Retro twist times two
Tangerine has launched two new products with a retro twist
Sweet hopes for sour gum
Confectionery giant Perfetti Van Melle (PVM) has launched Mentos Sour Gum in response to the increasing popularity of the sub-category.
Communicating value
Mondelez is hoping it can provide benefits to both retailers and shoppers with the launch of a new price-marked pack running across some of its top selling Cadbury lines.
Make an impact from the ground up
RETAILERS should use all the space around their displays to make the most of seasonal promotions
Standing up for sweets
DESIGNED specifically for modern c-stores, Rose Marketing says its new Candy Castle Crew floor stand can offer a retail return in excess of £600.
Each...
Sugar-free
HANCOCKS has introduced a jar of individually wrapped sugar free lollies under its Kingsway brand. The fruit lollies are packed approximately 170 to a...
