It’s a sweet celebration


Ferrero Diwali kit

THIS year, Diwali falls on Sunday 27 October and Ferrero is offering bespoke point-of-sale kits for the festival of lights.

Retailers can access the kits through Ferrero’s Your Perfect Store website, with POS including themed posters and shelf talkers.

Three retailers who order a kit will also be randomly selected to win an FSDU, complete with Ferrero Rocher stock worth £225.

Ferrero customer development director Levi Boorer said: “We’ve placed a lot of focus on religious festivals – such as Diwali and Eid – for a number of years now.

“We invested in extensive research with 1,000 convenience operators back in 2016, which revealed that 71% of retailers at the time weren’t actively engaging around the occasion with their customers. There’s been a real shift since then.”