Tag: Weetabix Food Company

Pack shots of Alpen Original and Alpen No Added Sugar in different pack formats are displayed against a dark green background.

Alpen unveils new look and recipe for muesli range

Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
The Dessert Bar range from Divine.

Market News | Weetabix, Divine, Twix, Nocco

Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Oatibix campaign

Oatibix ad sets sail

Oatibix returned to TV screens last month for the first time in a decade.

Weetabix Milestone

WEETABIX Food Company is on course to hit its 99% recyclable packaging milestone by summer 2022.
Weetabix On the Go

A drink to your health

Weetabix Food Company has expanded its Weetabix On The Go range with the launch of Weetabix On The Go Plus Immune Support.

Lighter start to the day

Weetabix Food Company has expanded its Alpen cereal bar range, offering consumers a lighter way to start their day

Less plastic in packs

Weetabix Food Company cut its plastic use by 6% last year, with 92% of its packaging now fully recyclable