WEETABIX Food Company has expanded its Weetabix On The Go range with the launch of Weetabix On The Go Plus Immune Support.
The immune support range is currently available in Asda, with a further rollout to other stores scheduled.
The new subrange comprises three flavours: Chocolate Brownie, Berry Burst and Vanilla Maple.
Weetabix On The Go Immune Support comes in 330ml PET bottles that are fully recyclable and are priced at £1.99 RSP.
Weetabix is supporting the launch with a digital and social marketing campaign.
Emma Varlow, general manager at Weetabix On The Go, said: “The demand for food and drink that contribute to a healthy immune system has been on the rise, with the pandemic fuelling this trend.
“We know that 67% of shoppers globally are interested in products that support immune health and as the breakfast drinks category leader, Weetabix On The Go has an important part to play in introducing immune-enhanced products to a wider audience.”