St Pierre rolls out Croissants NPD across the UK
CONTIENTAL bakery brand St Pierre has expanded on its portfolio of goods with the addition of its new Chocolate & Hazelnut Filled Croissants packs.
The new six-pack SKU has secured listings across more than 2,200 stores nationwide including in Tesco, Sainsbury’s, Asda and Co-op locations across the UK.
The new offer aims to match the demand for more convenient, premium bakery items across the retail space while also offering a point of difference through the indulgent inclusion of a rich chocolate and hazelnut filling. Each croissant is also individually wrapped to help preserve freshness and offer portion control to consumers.
The St Pierre Chocolate & Hazelnut Filled Croissants come with six 45g croissants with an RRP of £2.50 per pack.
And the NPD makes up part of a wider rollout for the St Pierre brand as the firm has noted that this will be part of a broader roll out of its sweet bakery items across the UK.
From 14 September, the brand’s Brioche Swirls and Chocolate Chip Brioche Swirls will be available across 350 Asda stores. Furthermore, the Brioche Swirls will also hit Co-op store shelves from 23 November.
Gill Riley, global VP marketing at St Pierre Groupe, said: “Breakfast and snacking continue to offer significant opportunities for bakery retailers and this launch has been developed with those occasions firmly in mind. By combining a familiar and much-loved flavour pairing with the premium quality consumers expect from St Pierre, we’re giving retailers a proposition that can drive consumption across multiple occasions throughout the day.
“The consumer response has been incredibly encouraging, particularly the strength of appeal and the range of occasions for which consumers would use the product. From breakfast at home to snacks on the go, it offers retailers a versatile bakery proposition with broad consumer appeal.
“Securing listings across Tesco, Asda, Sainsbury’s and Co-op is also an important milestone for the brand, further strengthening St Pierre’s presence within continental bakery and supporting our ambition to bring more premium bakery occasions to UK shoppers.”
