Rosé gets a new look

Campo-Viejo-rose-new-lookPERNOD Ricard has refreshed its Campo Viejo wine range with the roll out of a new pack design for its Rosé variant.

Campo Viejo Rosé is now available in a turquoise and silver design, which was selected by consumers, and also features a new screwcap.

Lucy Bearman, wine portfolio director at Pernod Ricard UK said: “Campo Viejo Rosé is vibrant, crisp and refreshing and this stunning new packaging embodies the very essence of these credentials.

“Bright, bold, colours are at the heart of Campo Viejo’s DNA and we want to help our consumers searching for the perfect rosé better navigate the category and find a brand they know and love quicker and more efficiently.”