Tag: Mondelez International

Health focus only adds to premium’s appeal

Consumers seeking out something special, firms say THERE can be few adults in Scotland who don’t have some memory of scavenging  the bottom of Gran’s...

Acting on impulse

Treats still the driving force behind strong impulse sales EVERYONE likes a treat from time to time and there’s something satisfying about an indulgent spur-of-the-moment...

Sensation campaign to boost singles sales

The most impulsive of all categories, confectionery can certainly be counted as an essential in c-stores. Chocolate singles play a big part in any confectionery...

Competition for biscuits

SNACKERS at home and on the go often reach for a biscuit and the big brand owners are competing for their custom by launching...

It’s fudge in a new format

Mondelez International has extended its range of Cadbury brand chocolate bags with the launch of Cadbury Fudge Minis. Available in 120g bags priced at ÂŁ1.99,...

Bags are on their way up

Sharing format sales rising IMPULSE is at the heart of convenience retailing and when it comes to boosting basket spend there’s hardly a heavier hitter...

Stacking up for snacking

SNACKING cheese now accounts for 22% of the total cheese market according to Mondelez International and it says its brands hold a 45% share. “Dairylea,...

Baked snacks on the rise

Customer demand for healthier products is helping to drive sales in lower calorie snacks, Susan Nash of Mondelēz International has suggested, as consumers turn...

Two more for tablet range

The Cadbury Dairy Milk tablet range has been extended with the launch of two new Oreo variants. Available from last month, the two new bars...

Nights in add up

Economic uncertainty sees consumers entertain at home NOTHING summed up the uncertain and surreal quality of the political sphere in 2016 quite like Toblerone making...

Put your best foot forward

Ramp up sales with eye catching displays THERE are plenty of places in store where retailers can boost basket values, but in terms of impulse...

Managing to stay ahead

EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...

Healthy and handy

THE healthier biscuits category is currently worth over ÂŁ485m in the UK and is continuing to perform well, according to Mondelez International. And it says...

Big brands offer season’s sweeting

Confectionery sales were worth ÂŁ706m at Christmas in 2015 according to Mondelez International. And it says it has a 29.4% share of the Christmas chocolate...

A place on the shop floor

Sweets that soothe market hits £105m as firms get set for medicated confectionery’s hottest months of the year OFFERING comfort to those afflicted by winter...

Shaping up for the big day

RETAILERS should stock up  on gift products in the lead-up to Christmas and make sure sharing products are available throughout as social occasions are...