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Tag: Magners

Scotland’s most valuable off-trade cider brands

Does fruit hold the key? OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...
Magners, cider

Bring the festival home

ED Shoebridge, head of customer marketing at C&C Group, reckons launches and promotions of fruit ciders have added dynamic energy to the cider market. He...
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Magners drinkers see red

C&C Group, the owner of Magners Irish cider, has unveiled a new look and bottle size for its Orchard Berries cider. Previously named Magners Berry,...
Magners

Magners’ plays summer nights

IRISH cider brand Magners is to sponsor a summer music festival at Glasgow’s newly refurbished Kelvingrove bandstand. The Magners Summer Nights festival will be...

Football preview – Stand-out fixtures for new season

CIDER brand-owner C&C has a special interest in Scottish football this year. Its lead brand Magners takes over from its lager Tennent’s as shirt sponsor...
Magners Cider

Fruitful time for cider – C&C brands

CIDER is a summer drink; right? In some cases. Some 41% of beer and traditional cider is sold between May and October, while the...
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